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Description
All auctions take place on a server, ensuring that the user's browser remains unaffected, which significantly decreases page load times and enhances overall latency. Video bidding is operated through a server, which does not influence the loading speed of web pages. Furthermore, all prominent over-the-top (OTT) advertising is conducted on a server-to-server basis due to the absence of an open-ended webpage ecosystem. The server-side auction process minimizes complications and steps required for buyers to connect with their target audience, eliminating the need for intricate header wrappers and tags. Chocolate premium serves as an exclusive platform that provides distinct premium programmatic video supply specifically for elite brands. Thanks to its server-side auction approach, this platform allows buyers to access premium supply swiftly, bypassing the cumbersome navigation typically associated with header wrappers and tags. In this way, the auction process is streamlined, making it easier for brands to engage with their desired market segments effectively.
Description
Freestar serves as a monetization and advertising technology partner aimed at assisting digital publishers, ecommerce platforms, and mobile applications in enhancing their revenue through sophisticated programmatic header bidding and yield-optimization strategies. The company provides a comprehensive service suite that includes a high-performance header bidding wrapper known for its swift bid responses and unique flooring algorithms, a lightweight SDK for mobile app mediation, support for AMP, client-side and server-side demand integrations, and a centralized dashboard that delivers real-time reporting and actionable insights at the page level. In addition to its technological offerings, Freestar combines this with personalized account management, offering publishers a tailored ad stack, expert support in ad operations, guidance on traffic and SEO, and specialized yield management to streamline processes while increasing CPMs and fill rates. By leveraging advanced big data analytics and machine learning, Freestar continuously optimizes the “ideal ad stack” and implements dynamic flooring strategies to enhance performance. This integration of technology with hands-on support ensures that publishers can focus on their core operations while maximizing their advertising potential.
API Access
Has API
API Access
Has API
Integrations
Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve
Integrations
Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Chocolate Platform
Founded
2007
Country
United States
Website
chocolateplatform.com
Vendor Details
Company Name
Freestar
Founded
2015
Country
United States
Website
freestar.com