Alternatives to BlastPoint

The Only Analytics Suite Designed for Data-Sensitive Industries. Piwik PRO allows you to track user behavior even when it is not secure. It is both privacy-compliant and available on-premises as well as in the cloud. Complete compliance with security and privacy laws around the world. Piwik PRO makes compliance easy with strict data privacy regulations. From privacy laws in the United States, to all European laws, directives, and including GDPR, HIPAA and Chinese Internet Law, Russian law 526FZ, and many others. Piwik PRO guarantees 100% data ownership. It is never shared with any third parties, regardless of whether you choose the Cloud or On-Premises solution. Combine data from Piwik PRO Analytics Suite for highly accurate customer profiles and detailed research on user behavior patterns. Integrate first-party data from web analysis, your company's CRM and offline sources (including CSV file), forms, or other sources. Get a complete picture about your customers' behavior.

To create exceptional customer experiences, unlock the full potential of customer information. Treasure Data's Enterprise Customer Data Platform combines all types of customer data from online, offline, and IoT devices to unlock the critical business insights required to drive business growth. Data points can be compared to musical notes. They are small but have a lot of potential. Simply put, we are an independent CDP that has proven experience solving complex data problems for enterprises. We have 170+ connectors that can be used with any technology stack. They are schema-flexible and can ingest any type of data. We provide enterprise-level security, scalability, and continuity to help you unlock the power of customer information to deliver exceptional brand experiences at scale. All your customer interactions online and offline are captured. All brand interactions can be analyzed in detail.

Consumers know what they want and want brands to understand them. Marketers must ensure they target the right people to connect with them and win over the competition. Marketers who succeed use a data-driven strategy that goes beyond demographic data and includes behavioral, lifestyle and attitudinal data, are able to target and communicate with consumers at a deeper level. Experian's Mosaic®, USA consumer segmentation portal with 126 million households and over 650 lifestyle- and interest attributes allows marketers to target their ideal audience and communicate directly with them. Mosaic's data segment the US into 19 overarching types and 71 underlying groups. This gives you the insight needed to predict the behavior, attitudes and preferences of your most profitable clients and communicate with them using their preferred channels and with relevant messaging.

Get actionable insights with AI-Powered Customer Analytics and Business Intelligence. Consumers expect brands and retailers to understand them and their preferences. Capillary Insights+ provides deeper insight and critical insights into the behavior and preferences of your consumers. It's hard to track where your consumer is and how they interact with your brand today because there are so many interaction channels. A Consumer Data Platform allows you to gather consumer data from all touchpoints, and create a 360deg single view. You can capture data from all channels, cleanse and dedupe consumer records, enrich consumer records based upon each activity. You can get a 360deg single view for each consumer, as well as transactional and behavioral activity across all channels. Personalized messaging and experiences that are powered by CDP data can increase conversions.

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

Skyfii IO Platform integrates data intelligence and marketing tools to improve visitor experience by better understanding behavior. Skyfii IO integrates with a variety of digital and physical data sources to give businesses a better understanding of their visitors and allows them to reach them with personalized content across all channels. Guest WiFi - Create a strong customer base and deliver engaging experiences via your WiFi captive portals IO Engage – Automated, data-driven digital marketing suite. Whether you are at your venue or outside, deliver highly targeted multichannel campaigns to your visitors. Engage your visitors via WiFi portals, SMS and Email, as well as Mobile Apps. IO Insight – Combine data from multiple sources to understand visitor behavior and movement.

Our AI-predictive technologies will help you improve your scoring process and outperform your traditional processes. We provide accurate and unique data on online behavior of customers. Braight's AI Customer Segmentation Solution will help you gain greater insights into the behavior of your customers through intelligent customer segmentation, predictive behavioral analysis and vast quantities of online behavioral data. This solution was developed to increase revenue from cross-selling, by identifying customers who are most likely to convert. Our enhanced segmentation solution allows our clients to segment and target audiences better, allowing a higher level message personalization, and, therefore, a greater response rate to digital campaign. These solutions offer valuable insights into past, present, and future customer behaviors.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

eWards is a SAAS-based tool that helps business owners understand their customers, interact with them across multiple channels, and increase monetization through improved customer metrics. We have worked with over 1000+ businesses and know that growing business owners often lack the resources or infrastructure to focus on their customer journey. We offer our customers a simple solution that not only maps their customer journey but also engages customers to maximize their revenue. eWards understands that clients prefer to spend their time making strategic and informed decisions and less on operations. We have created a customizable reporting module, an automated customer engagement system, as well as a One View CRM. We have created one of the most flexible, feature-rich engagement tools to help our clients engage their customers in innovative ways.

From day one, predict future value. Retina provides customer intelligence solutions that provide accurate metrics on customer lifetime value early in the customer journey. With the most accurate CLV metrics, optimize marketing budgets, increase brand equity, and drive predictable repeat revenue. Improved targeting, ad relevance and conversion rates will help you align customer acquisition around CLV. Based on your best customers, you can create lookalike audiences. Instead of focusing on demographics, focus on customer behavior. Find the attributes that make leads more likely convert. Discover the features that drive customer behavior. Design customer journeys that positively impact the lifetime value of your customers. Make changes to increase the value of your customers. Retina calculates individual customer lifetime value using a sample of customer data. This is done before you buy.

Markight, a retention marketing tool that analyzes customer data, helps eCommerce businesses develop more effective marketing strategies. Based on your customers' buying habits, you can plan marketing, advertising, and promotional campaigns. Optimize your sales strategy by taking into account factors like price, previous sales, and product categories. Data science technology can be used to classify customers and make data-driven business decisions for each segment. Facilitate and accelerate KPI Monitoring by aggregating different business data sources and visualizing them. Markight is a customer analytics platform and a data driven marketing tool that enables sales and marketing managers to make faster and more effective decisions about customers. Markight helps organizations identify and retain their most valuable customers by using customer bundling, data science technology and artificial intelligence.

We help top brands connect with, engage with, and learn from their users using interactive content and declared data. Engage your users with useful and interesting interactive content to build a mutually beneficial relationship. You can generate leads by delivering personalized offers and incentives based upon user personas that you create on the fly. Our dashboard and reports allow you to direct user engagement and provide real-time insight. You can also analyze the results with our experts or our dashboard. You can easily create and share engaging, non-intrusive interactive content in your digital channels. Engage your users. With every interaction, you can get to know your users at a deeper level using first-party data. This data is transparent and compliant with GDPR and CCPA. Our SaaS solution is ready to help you launch a powerful ongoing engagement strategy and declare data strategy. Our SaaS platform was built on five years of processing over 10,000,000 engagements.

We empower marketers to use artificial intelligence to provide relevant experiences to customers. We are moving beyond the old ways and into the future. No more series or drips, just intelligent marketing automation that can help you achieve more in a shorter time. Our platform uses artificial intelligence to automate emails. It outperforms rules-driven campaigns and saves you time and headaches. ReSci is trusted by some of the most well-known brands in the world for its performance and deliverability. Each day, our AI makes 7 billion predictions. Our award-winning platform detects hidden patterns in customer data to help you make data-driven decisions. We can predict the buying intent and affinity of each customer towards a particular product, their current stage in the purchasing cycle, as well as where they will be purchasing it. The first Customer Data Platform to incorporate AI predictions. Manage customer relationships, gain insight into their patterns and behaviors, and see predictions for all users.

Get to know your customers better. Learn more about their interests, their shopping habits and identify your VIPs. This will help you spread good word of mouth throughout your community while increasing your revenue. We know you're busy so we have created a comprehensive suite of marketing tools that are easy to use. Froogal offers automated email marketing, social media and customer acquisition to help you turn every customer into a loyal customer. Each Froogal Merchant is provided with one-on-one support by their Merchant Success Manager. This person is dedicated to providing the best Froogal experience. Froogal for consumers allows one to pay all of their bills and redeem their rewards quickly using their mobile device while dining or shopping at their favorite merchants. This eliminates the need to carry cash and cards like debit/credit cards or loyalty cards.

NGDATA allows you to better engage customers. Our Intelligent Engagement Platform (IEP), which creates sophisticated multi-attribute customer profiles (Customer DNATM), and drives truly personalized customer experiences via real-time interaction management. NGDATA offers capabilities beyond a standard Customer Data Platform, such as in-built analytics and AI-powered capabilities and decision-making formulas. This helps clients increase their commercial success by developing a deeper understanding and increasing customer lifetime value, reducing churn and lowering the cost per conversion. The platform's intuitive interface makes it easy to use by business users, while IT and analytics maintain oversight and control. Founded in 2012 by NGDATA, NGDATA now has offices in the USA and UK, Europe, Asia-Pacific and its headquarters in Ghent in Belgium.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Discover the first customer data platform specifically designed for brick-and-mortar retailers and CPG brands. Bridg makes credit and debit cards into loyalty cards. Loyalty tactics are now available to all customers. This allows retailers and CPG companies to have the same rich insights, targeted marketing capabilities and closed loop measurement as digital brands. Bridg's unique offline identity resolution capabilities allow you to tap into industry-leading accuracy levels and match rates. Match transactions to one person, even if customers use different cards online and in-store. Pre-defined dashboards can be used to display core customer behavior. You can also use preferred business intelligence tools or SQL for advanced analytics. Continuous, ongoing transaction updates to customer profiles enable you to uncover timely and relevant insights.

Arity is an innovative data and analytics company that focuses on improving transportation and mobility by providing innovative insights and solutions. Arity, founded by The Allstate Corporation in 2005, uses cutting-edge technologies and deep expertise in data sciences to analyze driving behavior. The company offers tools and platforms to help insurers, shared mobility providers and other organizations make better decisions and create safer and more efficient travel experiences. Arity uses data from mobile devices, connected vehicles, and telematics to help businesses improve customer engagement, optimize prices, and reduce operational risk.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.

Combining our demand engine with custom audience creation will power growth throughout the buying cycle. In the last decade, vendors of intent data have recycled the same old account-level activities. When everyone is buying from the same pool, there is no competitive advantage. Over the past two decades, we've spent a lot of time building and refining first-party audiences. This has given us unprecedented insights and precision targeting which go beyond generic third-party information. We have solutions that can reach audiences at every stage of the purchasing cycle, regardless of how and where they prefer to engage. We have been building audiences for more than two decades, and although it is much harder to do, the results are a significantly engaged audience. pharosIQ is a global leader for "intent to purchase" lead generation. It provides insights and demand that are essential for B2B marketing and sales success. pharosIQ, with its 40 years of experience, transforms intelligence into meaningful engagements.

Trunomi is the most trusted Data Privacy platform for businesses that want more than a compliance suite. Businesses prefer our technology for privacy compliance because we offer comprehensive solutions that do not require you to see, copy, or store any PII. Trunomi instead uses metadata to provide seamless Privacy services - making it fast, secure, and Privacy-by-Design. Based on your rules, automate any actions against data sets that have expired. Combine personal data from different systems and databases into one record. Visualize where data travels across borders, systems, and partners. Understanding where source data ends up in your company and where it is copied to and from will help you understand the implications.

Our customers are marketers' audiences. Our profiles track customer touchpoints and allow you to adjust tactics based upon the individual user's activities. Marketers can use the information from profiles to gain insight into customer behavior and preferences in order to create content that inspires a specific group. To reach beyond demographics, create persona-based engagement by applying key segments to your customer base. You can create multiple segments by selecting and filtering a demographic to get to know your customers. Engagements can be scored by combining analytics and feedback mechanisms across our platform. Continuous campaign nurturing throughout the entire customer life-cycle. Our AI allows features such as predictive retention and auto-segmentation.

A consumer's purchase decision involves multiple steps. From his first contact with the brand, to his user experience and journey, a consumer must consider many factors before deciding whether to purchase or not. Reconsense uses AI-powered tools that allow us to dig deeper into the consumer's user journey. We map every touchpoint, understand the decisions made, and examine the action and inaction to a recommendation closely - to gain a 360-degree view of the customer's experience. This allows you to gain a comprehensive understanding of your customers' demographics, choices, preferences, and expectations. This information can be used to personalize recommendations and offer to enhance customer experience.

Create marketing experiences your customers love. Ometria is an AI-powered customer insight platform and cross-channel marketer. It is the customer data marketing platform for retail. Ometria allows marketers to create personalized experiences for customers throughout their journey. Ometria gathers data from all customer touchpoints in order to create a single profile of each shopper. The platform uses AI to analyze customer behavior, and provides insights that can be used in marketing campaigns. Ometria's marketing platform allows you to create personalized marketing experiences through relevant channels and touchpoints. We get it. It's frustrating to use technology that was not designed to offer customers personalized experiences. It is difficult to predict customer preferences and behavior, and even more difficult to create campaigns that appeal to each individual. Ometria can replace and upgrade your existing ESP to help you create amazing marketing experiences.

AI-driven insights and automated workflows allow you to reduce cost per conversion. These personalized recommendations maximize customer lifetime value. You can easily balance privacy and personalization using consent data that is automatically updated and classification labels that help to keep information secure. To gain deep insights and up-to-date customer profiles, you can use transactional, behavioral and demographic data. By analyzing customer feedback and signals in real-time, you can reduce sales cycles, reduce churn and keep customers for life. Exceed privacy standards, and comply with the General Data Protection Regulations (GDPR), the California Consumer Privacy Acts (CCPA), regulations and accessibility guidelines. More than 70 security and compliance certificates have been awarded to the enterprise-grade solution, including ISO, EU Model Clauses, HITRUST and SOC, HIPAA and FERPA.

Bloomreach personalizes e-commerce. Its data engine unifies customer and product data in real-time so businesses can understand what customers want. By connecting this understanding to all channels, the ecommerce experience becomes limitless - reflecting a changing consumer as they shop. Loomi's AI for ecommerce is a powerful tool that creates new paths to purchase. Bloomreach's products include Engagement, a marketing-automation platform, Discovery, an ecommerce search solution, Content, a CMS without a user interface, and Clarity, AI powered conversational shopping. The company holds multiple AI patents, and it serves global brands such as Williams-Sonoma and Bosch.

Software that acquires, learns, and grows customers to maximize growth with mathematical certainty. Machine learning and marketing automation make predictive marketing easier, more efficient, and more enjoyable for customers both online and offline. BuyerGenomics is more than a legacy ESP, CDP or CRM. It has become the Predictive Marketing Automation tool of choice for modern retail marketing professionals. It is crucial to organize and capture customer data. BuyerGenomics constantly updates its 360-degree, multichannel customer profile. BG adapts the content and timing of marketing to provide the best experience for customers. BuyerGenomics converts the insights it has on customers into action and revenue, but it also produces meaningful analytics that will inform your marketing strategy.

Revota's marketing automation platform allows you to orchestrate campaigns based on real-time consumer behaviour. Our platform allows you to run more efficient and effective campaigns across mobile, social, email, and paid search. Leverage the power of Revotas to create an unparalleled customer journey and personalize it at a new level. You can improve the customer experience by using data-driven insights derived from consumer behavior data. Identify your most valuable subscribers and active consumers. Then, deliver targeted messages to boost lifetime value. Use a data-driven, consumer-centric approach to personalize messages at the individual-level. This will increase engagement and loyalty. Predict likely purchasing behavior and use AI in real-time to adjust results based on individual behavior.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

WiFi marketing, analytics, and advertising platform for physical space. BridgeLogic's platform works with any WiFi connection and provides real-time customer data and insight. This includes name, gender, social interests and contact information. It also provides location, footfall and dwell information. Through venue analytics, guest insight, marketing automation, advertising, and marketing automation, you can grow loyalty programs, increase customer data, and generate revenue opportunities. You can track who your most loyal customers are by providing full analytics and reporting (customer names & email addresses, total connected users and returning users, total users, total users, social connection method and gender). With smart marketing automations you can automatically send mobile coupons and email newsletters to your customers long after their visit in-store. You can find them in coffee shops, car dealerships, stadiums, and many other places.

Panorama AI is the only Retail and Ecommerce Customer Intelligence Platform that gives brands the power of a data science team with advanced enterprise capabilities at a fraction the cost, while consistently generating millions of dollars in revenue lift. Panorama AI is a platform that brands can use to gain predictive intelligence, instead of using disparate tools spread across departments. Panorama AI predictive intelligence is proprietary AI models that are custom-trained on customer data, bringing disparate systems together to gain in-depth insights from unknown, unstructured, and untapped data. Your customers interact with you through service calls, chats and product reviews. They also share photos, take quizzes and participate in other activities. Panorama Ai enables customers to launch hyper-personalization, optimize marketing spend, improve inventory management, forecast demand, enrich product catalogs, and more with the only solution designed to embed AI-powered insights throughout your organization.

Mindset-Insights & Digital Empathy Management System. Whenwhyhow is a revolutionary new type of Customer Data Platform (CDP), which focuses on customer-mindset analytics and #digitalempathy-based AI to improve loyalty, reduce churn, and boost LTCV. Whenwhyhow is the missing piece in digital customer service and business intelligence. It provides a new case for actionable AI for data-driven companies and verticals looking for efficient ways of structuring, storing and making available business information. Integration with your digital channels, CRM and other data sources is API-based, fast, painless, and easily deployed in the cloud by Whenwhyhow. Banking & Fintech. Digital channels should not be considered a compromise with customer-mindset understanding and empathetic interaction. Bring the best of old-fashioned banking to the digital world. Understanding the insurance concerns, concerns, and price sensibility of competitors' offerings.

Discover a multi-dimensional, shareable view of your customers using innovative knowledge graphs. Create accurate, actionable views centered on the customer. The quality of data about customers defines and shapes interactions, engagement and experiences with customers. High-quality data can provide a single, accurate picture of the customer. It can also help to understand their needs and behavior. Trusted data also reveals the accurate and complete transaction history and contextual information you need to deliver the personalized experience that your customers desire. Break down data silos and barriers, connect difficult-to-access data, and share insights throughout your business. Add context to customer profile, uncover timely actionable insight, and create powerful experience. Spectrum Context Graph gives you the 360-degree views of your customers that you need to grow your business.

No matter if your business uses an ERP, CDP or CRM, or a marketing platform, custom database or applications, it is beneficial to focus on the customer master with Pretectum CMS, a SaaS customer master information management platform. Pretectum believes that we have mastered the journey to customer master data curation. This includes the definition of a customer, as well as the transacting and nurturing a relationship with them. Pretectum is more important because it provides you with additional information if your customer chooses to. This will enhance your knowledge of them, increase customer familiarity, augment customer insight, and identify your customers' preferences.

FLYDE is a platform that uses AI to increase revenue and margins for brands and retailers by simplifying the management of customer data. It connects your data sources and provides a 360o real-time view of your customers, enabling actionable insight. FLYDE integrates proprietary AI/ML based predictive models that increase customer retention and Customer Value (CLTV), maximize lead-to sales conversion, and boost profits and Return on Ad Spend (ROAS) to 43%. The platform includes features such as 360o profiles of customers, predictive behavioral models and intelligent segmentation that optimize each stage of the customer's journey. FLYDE, with over 15 years' experience, combines the best technology into a single, powerful platform that empowers businesses to unify, and exploit, both online and off-line data. This approach reduces churn and maximizes customer retention. It also facilitates the creation of personalized marketing campaigns.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

Get a complete picture of your customers and use sandsiv+ to help your company. An end-to-end solution will make your life easier. It will allow each team to collect customer data from anywhere and anytime. This will enable you to develop deep, real-time analytics that can help you innovate your business processes. Connect all data, from customer feedback to business improvement, to create analytics and forecasts to guide your strategic evolution. All your customer data can be gathered in one place. You can view all customer feedback, including surveys, social media, blog chats and contact center calls. Emails, reviews, and emails are all available. All employees should be able to access predictive and prescriptive analytics to identify useful insights. All data must be managed to gain insights.

Zeta CDP+ offers marketers more growth opportunities than traditional CDPs. All consumer data, both known and unknown, can be connected into one enhanced view that continuously transforms their behavior into actionable marketing insights. We put the plus sign in CDP+ because we believe it is important. Our goal is to work with progressive marketers to increase revenue, create better customer experiences, support digital transformation strategies, and partner with them. CDP + enriches marketers’ data with 2,500+ intention and interest signals, identity resolution and syndication. This activates Zeta’s Data Cloud to provide a more actionable, individual view of prospects and customers. Personalized messaging that resonates. Zeta CDP+ delivers the only customer data management solution that provides up-to-the minute interests and real time intent signals that you can activate quickly. This results in better engagement and higher results.

Collecting real-time user behavior data allows you to make better decisions about how to interact with customers. This will allow you to provide relevant messaging and recommendations to your customers. Fulcrum allows you to create in-the moment experiences that increase customer engagement, brand loyalty, and conversion rates. Fulcrum offers solutions for digital agencies and marketing teams. Fulcrum allows you to segment customers and deliver personalized experiences across your marketing channels. This includes content recommendations for customers that will connect them to your brand and keep their loyalty. Fulcrum can personalize campaigns in real-time, allowing for more relevant experiences and increasing conversions. Fulcrum uses AI for real-time identification and response to anonymous customers and known customers to increase engagement and conversion.

AI and real-time analytics can be used to personalize the customer experience and optimize conversions. Our personalization engine allows you to treat each customer as an individual, and maximize ROI on your marketing campaigns. Create personalized experiences using machine learning and AI. Customize everything from webpages to product recommendations, content and more. Using a combination of real-time data and historical customer information, tailor each customer experience to drive a specific KPI. This can range from customer acquisition to retention. Machine learning can improve page personalization, influencing CTAs such as banners and pop-ups. You can test and target your customers' browsing speed, with personalization decisions occurring in milliseconds. Use AI to synthesize data from in-the moment intent and past business engagements, to identify customer affinities and interests.

MAPTUAL, a ODAIA product, looks at the entire customer journey from beginning to end. MAPTUAL uses cutting-edge analytical tools, AI, and ML to deliver predictive insights to pharma commercial departments on a real time basis. This allows for precision targeting, better resource utilization, and commercial agility. All this is in one software-as-a-service (SaaS), package that works with data you already own. This customer insight tool integrates data from both internal and external sources. MAPTUAL uses proprietary algorithms to provide real-time predictive insights to your sales or marketing teams. This will allow them to better allocate their resources and create highly personalized customer engagement. Market drivers can be used to refine customer targeting. As needed, adjust them in real time. To deliver the best experience, measure, optimize and hyper-personalize your message to the HCP using the best channels.

To create a dynamic, real-time, single view of every customer, combine customer data from offline and online sources. Oracle Unity Customer Data Platform uses machine learning to determine the best next step in any business process. Integrate back-office and CRM data to create a 360-degree customer profile. Oracle Unity Customer Data Platform collects customer signals and applies them directly to the customer profile in real-time. This ensures that you always have the most current information about your customer. Consolidate and simplify all your offline, online, first-, third-, and fourth-party data sources to create a dynamic, connected customer profile. Connect individuals across devices, channels, domains, and networks. To create a single, accessible profile, use advanced privacy and identity controls. You can organize and maintain data quality by consolidating all your data, including behavioral signals in real-time, into one repository.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Platform where marketing, customer support and digital come together for happy customers. Consolidate conversations across your social media profiles, other digital channels (email, SMS, web forms, etc.) and other digital channels. Empower your team so they can connect with customers, resolve service issues, and provide high-quality experiences for customers. Bring together your creative teams, agencies and freelancers to plan, collaborate and schedule content across all your social channels. DGTL Create offers everything you need on one platform. No more emailed attachments or endless file sharing. Analyze harvests and enriches data from your connected account, conversations, creative workflows and more to provide powerful insights. Speak directly to our product engineers and receive world-class customer support.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.

It is difficult to identify all the first-party data segments that are important for your business. Smart Segments™ enable you to AIM in your audience's future with amazing conversion campaigns based upon behavioral and contextual attributes. AIM provides invaluable resources such as geo-targeting, behavior, actions, weather, referral source and language, search terms, URL history, and geo-targeting. A tiny bit of code is all that is required to add to your website. AIM will do all the heavy lifting and build intelligence into your dashboard. It's a great way to get personalization started without spending any money. Are you planning to replatform your CRM or CMS? You don't have to worry about it, just make sure AIM is installed on every instance. This will ensure that you have complete continuity. To effectively market, sell, or make product, you must know your customer. It's impossible to act on data that is buried in a CRM system or analytics. AIM gives your brand the power of personalized advertising, instantly.

Intelligent, omnichannel content experiences that engage buyers and increase marketing will help you accelerate B2B buyer journeys. Traditional marketing approaches often fail to deliver the results that brands want or the experiences they desire. These problems have only gotten more difficult as the pandemic forced B2B customers and buyers to consume more content and adopt more consumer-style behavior at work. You can get the most out of every click, even the most expensive, by giving your audience all they need in real time. Your sales and marketing efforts should be focused where your audience is spending most time. Reduce friction by creating real-time content journeys with AI and eliminating hard gating. Your audience can be created micro-personalised content journeys based on their content consumption history.

Vericast offers the most flexible customer platform on the market. It can fully integrate your data with existing systems and consolidate views across multiple vendors. It can also streamline your data and insights workflows. You can spend more time understanding, reaching, and engaging customers and less time wrangling data. This technology is the foundation of our future innovation. We continue to make meaningful connections between businesses, their customers, and the people they serve. Combine data from all sources and ensure it's accurate, current, and trustworthy. With a lot less effort, you can get a complete and accurate picture of your customers. Vericast makes it easy to integrate your technology stack. Keep what you love and replace what you don’t. Never lose access to the data and insights you need. NXTDRIVE opens a whole new world of possibilities for your customer data. By harnessing the power of modeling, machine learning, and billions of unique online and offline intent signals from our Vericast Consumer Graph, we maximize your intelligence like never before. NXTDRIVE delivers predictive and descriptive insights that give you a deeper understanding of your ideal customer’s preferences, interests and performance.

Verix's decision engine empowers business people. It combines human intelligence with AI to enable them to use a wide range of customer data, historical, factual, predictive, and predictive to develop winning strategies and scientifically execute those strategies. This allows for a personalized approach to customer interactions with extraordinary accuracy and explainability in a time-to-value unprecedented. Initial Tovana implementations showed a 20% revenue increase due to optimized customer engagements and a stronger brand market position. This is measured through increased sales, lower HCP churn, and higher sales. Tovana was created to increase self-reliance so that teams are more productive and less dependent on third party resources. Transparency and explanation are key to empowering your sales team. Sales professionals can be empowered with the right insights to engage all HCPs through personalized messaging that addresses their specific needs and is delivered at the most appropriate time.