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Description

Enhance your business on Amazon by refining your off-Amazon experiences. Amazon Attribution serves as a powerful advertising and analytics tool that provides marketers with valuable insights into how various non-Amazon marketing channels—such as search, social media, video, display, and email—affect shopping behavior and sales performance on Amazon. By leveraging these insights, you can identify innovative strategies to expand your Amazon presence through improved off-platform experiences. Gaining an understanding of the effectiveness of your multi-channel digital marketing efforts is crucial. Utilize real-time advertising analytics to make necessary adjustments that will maximize your impact and improve operational efficiency. Discover which of your marketing strategies yield the highest return on investment and drive significant sales, helping you to formulate future marketing strategies. Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry, as well as vendors and agencies with clients selling on Amazon, allowing eligible sellers and vendors to utilize this measurement tool effectively. In this way, you can take a data-driven approach to enhance your marketing efforts and ultimately boost your business's growth on Amazon.

Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon
Amazon Ads
AWS Secrets Manager
Amazon Brand Lift
Amazon DSP
Amazon Fresh
Amazon Transcribe
Amazon Video Ads
Capgemini Intelligent Automation Platform
Commvault Cloud
Commvault HyperScale X
Experian Connect
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Splunk User Behavior Analytics

Integrations

Amazon
Amazon Ads
AWS Secrets Manager
Amazon Brand Lift
Amazon DSP
Amazon Fresh
Amazon Transcribe
Amazon Video Ads
Capgemini Intelligent Automation Platform
Commvault Cloud
Commvault HyperScale X
Experian Connect
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Splunk User Behavior Analytics

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-attribution

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Product Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

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