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Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Description

Established by Sellers, our agency meticulously analyzes your Amazon advertising data and deploys targeted strategies aimed at enhancing profitability, boosting brand recognition, and creating value within the Amazon ecosystem. The realm of Amazon advertising has evolved into a highly competitive landscape, often described as a technical arms race. Since 2020, we have devoted resources to developing our proprietary software, positioning ourselves as the most data-driven solution for Amazon brands while ensuring optimal performance on the platform. Navigating the Amazon marketplace requires a nuanced approach, as adjustments in advertising can significantly influence organic visibility and, consequently, market share. Through SellerMetrics' comprehensive reporting, we gain invaluable insights that enable us to make a meaningful impact on our clients' overall business success. We firmly believe that harmonizing your Amazon advertising strategies with your broader operational plans leads to the most favorable outcomes. This approach encompasses a deep understanding of your products as well as staying informed about current operational practices to maintain competitive advantage. Ultimately, our goal is to ensure that your Amazon presence not only thrives but also aligns seamlessly with your overall business objectives.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Ads
Accenture Cloud Retail Execution
Amazon
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Integrations

Amazon Ads
Accenture Cloud Retail Execution
Amazon
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Vendor Details

Company Name

SellerMetrics

Founded

2020

Country

United States

Website

sellermetrics.app/

Product Features

Product Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

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