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Description
Instantiate clean rooms swiftly and engage with your partners while keeping raw data private. AWS Clean Rooms enables clients to swiftly and effortlessly set up their own clean rooms without the burden of developing, overseeing, and maintaining their proprietary solutions. Companies can leverage APIs to seamlessly embed AWS Clean Rooms’ capabilities into their existing workflows. This innovative service allows businesses and their collaborators to analyze and share insights from their combined datasets securely, all while ensuring that no underlying data is exchanged or duplicated. With AWS Clean Rooms, establishing a secure data clean room can be done in mere minutes, allowing collaboration with any AWS partner to uncover valuable insights related to advertising initiatives, investment strategies, and research and development projects. Furthermore, AWS Clean Rooms simplifies the process of deriving insights from data contributed by multiple parties, facilitating minimal data transfer and safeguarding the confidentiality of all underlying information. This solution not only enhances collaboration but also fosters a culture of data privacy among organizations.
Description
Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.
API Access
Has API
API Access
Has API
Integrations
Amazon Web Services (AWS)
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon S3
Amazon SageMaker
Amazon Video Ads
Capgemini Intelligent Automation Platform
Integrations
Amazon Web Services (AWS)
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon S3
Amazon SageMaker
Amazon Video Ads
Capgemini Intelligent Automation Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
aws.amazon.com/clean-rooms/
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-marketing-cloud