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Description

Instantiate clean rooms swiftly and engage with your partners while keeping raw data private. AWS Clean Rooms enables clients to swiftly and effortlessly set up their own clean rooms without the burden of developing, overseeing, and maintaining their proprietary solutions. Companies can leverage APIs to seamlessly embed AWS Clean Rooms’ capabilities into their existing workflows. This innovative service allows businesses and their collaborators to analyze and share insights from their combined datasets securely, all while ensuring that no underlying data is exchanged or duplicated. With AWS Clean Rooms, establishing a secure data clean room can be done in mere minutes, allowing collaboration with any AWS partner to uncover valuable insights related to advertising initiatives, investment strategies, and research and development projects. Furthermore, AWS Clean Rooms simplifies the process of deriving insights from data contributed by multiple parties, facilitating minimal data transfer and safeguarding the confidentiality of all underlying information. This solution not only enhances collaboration but also fosters a culture of data privacy among organizations.

Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS)
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon S3
Amazon SageMaker
Amazon Video Ads
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
Hector
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Integrations

Amazon Web Services (AWS)
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon S3
Amazon SageMaker
Amazon Video Ads
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
Hector
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

aws.amazon.com/clean-rooms/

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Product Features

Product Features

Alternatives

Alternatives

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