Best Marketing Analytics Software in the UK

Integrate the metrics you require into your favorite data visualization, analysis, spreadsheet, or database tools. You can save time by skipping manual data collection and logins. Avoid custom development costs. To automate the metrics that you need, use a Power My Analytics data center. Your hub can connect to a variety of sources, allowing you to consolidate marketing data into integrated dashboards and reports. Data is your power! Power My Analytics is your trusted sidekick. You'll be able to focus more on your work and all the metrics that you need to create insightful reports for your clients and boss. You can automatically collect data from more than 35 marketing-related platforms. Integrate with the most popular tools for data visualization, analysis, spreadsheets, or databases. Reduce time by avoiding manual data collection.

Lack of organization and structure can lead to clients being lost. Gryffin makes it easy to manage all your marketing tasks, projects, and deadlines using one system. You can increase your team's productivity and streamline tasks so you never miss a deadline. All of your editorial calendar planning, scheduling content pieces, and tracking the status articles, writers, and other digital assets, can be done in one place. Gryffin's drag-and-drop editorial calendar builder will simplify and streamline your content creation workflows. From start to finish, create and manage link-building campaigns. Gryffin can track all PR outreach efforts and Blogger targets, from identifying potential targets to following their status. To determine the effectiveness of your optimizations, you can create SEO Experiments. If you notice pages or keywords falling in the rankings, take action and measure the impact on Algorithmic updates.

Cerebra is a no-code Intelligence solution that gives marketing teams and merchandising departments the power to optimize their businesses by using data-driven direction instead of guesswork. Transform from fast retail to real time retail. There are no more missed opportunities, inventory wasted, or mispriced products. Cerebra provides timely recommendations that have a predicted business impact. This is in contrast to more data that takes time and effort to interpret. Get the most out of your productivity by leveraging insights and taking actions that have the greatest impact. AI that optimizes profitability and reduces waste helps you accelerate operations. Data-driven decision-making allows you to automatically extract actionable insights. Cerebra continuously analyzes all data sources, both internal and external, to uncover actionable insights that maximize brand profitability, drive best customer outcomes, and minimize inventory waste. No need to train staff in big data analytics, business intelligence, or data wrangling.

You can take control of your product analytics and self-service optimization using no-ETL integration. Your data is not yours. Blackbox solution processes your data, hiding how metrics are calculated. Your insights are impossible to reconcile because of siloed analytics practices. No retrospective analysis, no data backfill. Communication gaps and delays can be caused by non-exploratory, self-service analytics. Kubit's no ETL platform integrates directly with your existing data model, allowing self-service product analytics that drive engagement and improve retention. Templates that are ready-to-use for query, funnel and path, retention, as well as cohort analyses. This template is for product people who want to quickly explore data and find insights. Kubit connects directly to your cloud data warehouse without the requirement for SDK or ETL jobs. We make the most of the rich data model that you already have. Our machine learning-based algorithms can quickly detect anomalies and provide answers.

Only RevOptics automatically links sales and marketing data with rich analytics to reveal which marketing efforts are having an impact on revenue and what can be done to improve them. RevOptics RevOptics shows you what priorities to make today that will lead to results in the next week, month, or quarter. While spreadsheets, pivot tables, and other BI tools can be complicated, they only provide information about how marketing campaigns are performing. RevOptics Automated Analytics shows you why or not your marketing campaigns are having a revenue impact, and what actions to take to move your buyer through their sales funnel more quickly. Automated setup in hours and automated real-time reporting to get rid of the spreadsheet chaos. Machine learning can identify data problems, such as missing data, anomalies, and bad data.

Shopify is about to experience a revolution in digital ad spending management. Optily, the latest innovation in digital ad spending management for Shopify, instantly unifies your Facebook, Google Ads, Analytics and Shopify sales data. Sign up today for our early access program to receive a free ad strategy consultation. Shopify merchants can sign up now to receive some amazing perks, including a free ad strategy consultation. Shopify and the largest data platforms are combined to create the only ad spending solution. Optily was designed for Shopify store owners. Optily allows you to manage your Meta for Business advertising budgets across all ad property, including Facebook, Instagram Messenger, Messenger and Audience Network. Optily uses Google Analytics to provide better campaign budget recommendations and the ability set GA-based goals.

Repozix is a digital marketing platform that enables collaboration and social media reporting. For agencies that have many clients with different needs, reporting can be difficult and time-consuming. Repozix makes it easy to create rich, insightful reports with a powerful no code editor. On account, report, and widget levels, customizations and white-labelling options including custom-domains can be made. Repozix supports multi-datasource reports and advanced analytics. You can also create widgets with multiple data elements and different sources for the data elements. The best thing about creating templates from your finalized reports is that you can use them to create new reports using different datasources. You can also use tags to organize data sources and reports as you wish. These tasks can be performed by one person or a group in a collaborative manner.

You can automatically ingest your marketing data into any cloud file storage or data warehouse of your choice, such as BigQuery and Snowflake, Redshift and Azure SQL, AWS S3, AzureData Lake, Google Cloud Storage, and our fully managed ETL pipelines. Our hosted marketing data warehouse integrates all marketing data and provides ad insight, cross-channelattribution, content insights and competitor Insights. Our customer data platform enables a single view of the customer and their journey by allowing identity resolution across all data sources in real time. Electrik.AI, a cloud-based marketing software and full-service platform, is cloud-based. Electrik.AI's Google Analytics hit data extractor enriches the hit level data sent by the website or application to Google Analytics and periodically ships it to the desired destination database/data warehouse/file/data lake.

You can see what's happening with real-time, multi-channel analytics. This is streamlined in easy to follow dashboards. Visually track your business's growth against customizable date ranges. You will find paid metrics for social and search. This will allow you to quickly compare, judge, and pivot to make sense out of every cent. Instant audience insights, from Top Pages to Search Queries. You can increase website traffic and intent and create beautiful, business-ready highlights. You can increase your voice share by using tools that track industry competitors and brand-relevant conversations. To build deeper relationships with customers, you must respond quickly and consistently. Monitor customer sentiment and quickly respond to feedback and questions across all social media channels. Simpler community management by having one view of all social posts and a click-through to live respond.

Automated behavioral segmentation, customer journey mapping and robust reporting. Sync lists from anywhere. The power of a data team within an app. Answer your most complicated marketing questions. To find new opportunities for winning campaigns, you can pivot segments across different dates or customer groups. Plug and play our customer segments in to channels like Google, Facebook, Klaviyo and Klaviyo. You can have one source of truth without having to write a single line code. Segments make data analytics easy for any business owner, whether they are data-savvy or not. Each company, no matter how big or small, should be able to harness data to pursue new possibilities. As part of the LinkedIn data team our job was to target the right users for different campaigns. This activity is affectionately called "list pulls". We stack-ranked users based upon specific criteria and the likelihood of them buying target solutions. Our teams created massive tables that contained hundreds of millions of rows.

You can create analysis-ready reports and spend your time optimizing campaigns. Get in-depth insights into your performance with just one click. To improve your campaign efficiency, you can create comprehensive reports. DataMyth determines the cause and the reason behind a change in performance based on the degree to which it has had an impact. You can create reports in minutes with performance insights. The time saved can be used to reach your next milestone. Reduce the budget required to create reports and analyze. Save time to strategize, optimize, and more. You can manage more clients and increase productivity with ready-to use analysis. Reduce stress and eliminate missed reports. You can add the client logo for each client and you can always update the logo at anytime. You can also include the client's name in the reports. Use our cost calculator to calculate your current cost for building reports and your savings with DataMyth.

FunnelTap allows you to forecast and track marketing and sales funnels. You can create campaign scenarios, adjust variables, and see how your funnel would change. What would happen if your cost per click (CPC), went up from $6 to $9 if you had just spent $20,000 on Google Ads? What if you spent $75,000 instead of $20,000 next quarter? What if your deal size grows? FunnelTap allows you to save hypothetical scenarios and then compare them with actual campaigns. You can't improve on what you aren't tracking. FunnelTap allows you to map your funnel conversion rate and create forecasts based upon different variables. You can create different scenarios by modeling conversion rates, budget, cost-per click, customer value, and conversion rates. Keep all of your important metrics close at hand. To visualize the worst-case and best-case scenarios, you can use your funnel variables.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

Click to unlock digital advertising, dynamic searches ads, SEO and the best social media management tools small business or franchise marketing. PostMonster offers digital marketing to small businesses through its large marketplace. You can shop for digital advertising campaigns and the most recent artificial intelligence marketing tools. We have curated the best digital marketing tools for small businesses, including free alternatives like Salesforce, HootSuite, Yext, SEMrush, and Yext. These tools allow you to integrate your social media publishing into a custom digital campaign calendar, which will be managed manually by a human. There are many social media platforms and free directory platforms that you can manage. Small businesses don't have the time or resources to manage all of them. The monster will do it all for you. PostMonster was created by top ad agency executives to provide large agency digital advertising automation for small business, dealer marketing, franchise marketing, and other related services.

PlugCMO's AI-driven decision making is like an elite team of campaign optimization experts who analyze your campaigns 24 hours a day. By leveraging AI's true power, you will see a remarkable ROI on your marketing spend. PlugCMO will scale the winners by running multiple creatives at once. It instantly scales the winning campaigns, audiences and creatives, and it does so in the shortest time possible. Are you worried about underperforming campaigns draining your budget? PlugCMO acts as insurance against budget leakage. It works 24 hours a day to ensure that any underperforming campaigns are immediately shut down. Calculate the best architecture for our formulation task. The models learn from every new data point and adapt to it. With industry-specific features, applied to the raw input data. The multi-armed bandit models produce action-based recommendations. PlugCMO increases digital marketing ROI by at least 20% There is no need for engineering bandwidth.

TrueProfit offers powerful calculations and automated profit analysis for Shopify merchants. To make data-driven business decisions, you need to know exactly how much you make. Shopify allows you to track your financial metrics at any given time. This app lets you see your profit and costs in real-time, regardless of how many Shopify stores you have. Set up your cost structures in TrueProfit web application. We will instantly sync all your data to this mobile app. Be free from worries. Our dedicated CS team will quickly and efficiently solve your problems. A centralized dashboard gives you a view of the performance of your business.

Campaign tracking made easy. Uplifter makes it easy to create UTMs, CIDs and short links. You will then receive alerts, reports, and insights in a glance. Spend less time setting up campaigns and more time learning. A single typo can cause traffic to stop flowing and cause all your tracking to be thrown off track. Marketing data is lost, and so is your competitive advantage. Your next campaign should not be built on spreadsheets and your best efforts. Based on your taxonomy, generate reliable UTM codes. Send clean, detailed campaign data to Google Analytics and Adobe Analytics. Automatedly flag, fix, and flag errors. Make every penny of your budget work.

Tagmate is a GTM automation tool that can set up marketing pixels and analytics tags at the speed of light. You can set up web tags yourself, without the help of a tech team. Pick a template and send it to GTM. With error-free tag implementation, you can ensure 100% data accuracy. You can also monitor the data 24/7 with tag monitoring. Click, choose, and push from over 40 templates, including add-to-cart and form tracking. Scroll-tracking is also available. As low as $49 per month You don't need to hire developers or agencies for your tracking needs. We don't store your data. Tagmate is GDPR- and CCPA-compliant. Your secure and reliable tag management tool. Get more done with less time by inviting your team members. You can keep your entire team updated with real-time updates. No matter what platform you use, you can quickly set up UA and GA4 events. Shopify, WordPress or JavaScript are all options.

It can be time-consuming to create client marketing reports for stakeholders. We designed a tool to solve this problem. Sparrow takes care of all the data entry. Connect your marketing accounts to our platform and choose a presentation template. We'll take care of the rest. You can view your data in a concept doc or on your website. We can also help you with that. You can create a template in Google Slides and Google Sheets (or use one of our pre-built templates) and Sparrow will automatically insert metrics, charts and screenshots. You can create custom charts and embed them into your favorite online tools like Notion, Confluence, and even your own website. You can track the performance of your email campaigns, as well as social and ad performance, using dedicated analytics dashboards. You can create and share dedicated workspaces with each client. Sparrow is the easiest way consolidate your sales and marketing data. Sparrow allows you to access your data from your dashboards. You can also sync your metrics directly with Google Sheets.

Profitable marketing campaigns are not dependent on guesswork. Maralytics, an automated marketing solution, is able to pull data directly from your POS and give you reliable, real-time figures. Or, you can upload your results. You can spend your marketing dollars more efficiently on top-performing channels, increase your results, or invest in future high-performing campaigns. You can access results from both traditional and digital campaigns, and get insights that show you the full ROI story for any marketing activity. To ensure seamless integration, we have partnered with top POS systems like Vend, Square, Kounta by Lightspeed, and Xero. We are still expanding our network of partners. With just one click, you can generate customized, tailored reports. You can get many insights that are relevant to your business by using multiple formats.

Cassandra analyzes all your data using machine learning-based marketing model to create a personalized media strategy that maximizes ROI day after day. Cassandra, as a meta measurement partner is committed to excellence and innovation in marketing-mix modeling. Our partnership with meta, an industry-recognized global technology leader, underscores Cassandra's commitment to providing cutting-edge solutions. Cassandra connects to your marketing data or data warehouse. Cassandra MMM provides comprehensive data insights to help you grow your business.

Datahive360 is the unified data management tool for data-driven marketing, digital analysts, CMOs and marketing teams. We believe in the power data-inspired marketing where organizations can explore, share and unlock the value from data. To realize this vision we are pioneering marketing middleware, with Datahive360. This platform allows marketers to automate data extraction, unification and consolidation in a single location. Our goal is to help marketers leverage the power of data to improve marketing performance. Datahive360 was designed as a low code data management platform, which offers unified and business-ready data without requiring any technical expertise. Datahive360 automatically harmonizes and merges advertising, analytics and CRM data, as well as any other 3rd-party data, for reporting, automation and data warehousing.

Growify's Marketing Automation feature is designed to transform marketing strategies. It offers a suite advanced tools that streamline campaign administration. Growify's intuitive automation capabilities allow businesses to schedule and deploy marketing campaign efficiently, ensuring timely customer engagement. This feature simplifies marketing tasks from email marketing to posting on social media, allowing you to communicate with your audience in a consistent and personalized manner. Automating repetitive tasks saves time and ensures consistency in your marketing. Growify's automated tools also provide data analytics that can be used to refine your marketing strategy. This comprehensive automation solution allows businesses to improve customer engagement, enhance customer experience, and ultimately drive higher returns with less manual work.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Jahia is an Agile Digital Experience Platform that delivers smart content powered with customer data. Jahia is a cloud-based platform that helps organizations use their customer data and content to engage with customers. Jahia can be integrated into existing technology stacks, and can be customized to meet the specific business needs and challenges of each organization. The Jahia Platform is an enterprise-grade platform that includes a CMS and CDP. It allows you to plug in to best-of-breed products while also bringing together different user communities (developers/marketers, end users). It provides enterprise-level security and scalability, Out of the Box capabilities, modern APIs, and the flexibility to connect to your best of breed products.