Best Marketing Analytics Software for Salesforce Marketing Cloud Account Engagement

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

WebFX's digital marketing platform makes it easy to monitor digital marketing performance, conduct industry research and calculate ROI. It also makes it easier to make strategic decisions. You can instantly see information about how leads arrived at your website, which pages they visited, what campaigns drove phone calls, and other important information. This tool will allow you to manage leads and phone calls seamlessly from the internet. You will receive reports on new leads as well as real-time reporting about their activity on your site, their contact information, what they are looking for, and their location.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

CaliberMind empowers B2B marketing professionals to maximize revenue growth and pipeline optimization by providing the insights they need. Integration of your entire tech stack with CRM gives you easy access to marketing ROI. It's easy for your team to advocate for the tools they need to be successful when early funnel activity can be linked to sales productivity. These insights make marketing's contribution to the organization easy. It should be easy to predict marketing revenue. Marketers have two dozen tools in their marketing tech stack. Instead of making insights more clear, it is difficult to combine information. See how our customers use real-time insights for the right message to the right people at right times. Marketers spend too much time looking through tons of data to find out what happened in the last quarter. Trend data is easy to read and can be used to correct any gaps in pipeline for the next quarter.

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

We empower high-performing go-to-market teams™. Transform the way your company generates revenues. Terminus is for sales and marketing professionals who care more about generating revenues than generating leads. Terminus' Data Studio is the foundation of Terminus. You can use this data studio to quickly understand and prioritize the right targets using firmographic, intention, engagement, psychographic, and relationship data. Terminus allows you to send personalized messages to the right audience, no matter where they may be. You can create consistent experiences across all channels, including chat, email, social advertising, chat, and email personalization. Terminus seamlessly pulls together all your account data to keep your go-to market teams aligned, from the first touch through renewal and expansion. Automate sales to alert them to meaningful engagements, centralize information about accounts, and provide better pipeline prediction to help accelerate opportunities.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

Actionable AI can power B2C growth. Rich consumer data, proven algorithms and turnkey integrations - all of it is ready to power your growth within 6-8 weeks. Prioritize, personalize and optimize every interaction. You can expand your reach and target the right people with your ad dollars. Reach allows you to create custom lookalike audiences using over 290MM U.S. customers and target them through any channel, online or offline. We specialize in AI for B2C customers, and have been the market leader for more than 5 years. We are connected to over 260+ systems, optimizing AI for your work wherever you spend your day. We practice data non-proliferation. You can access rich data without having to see any individual's details.