Best Marketing Analytics Software for Bitly

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

SocialPilot is a social media management platform for marketing agencies, small businesses, and in-house marketing teams. It supports 10 networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile. Publishing & Scheduling Schedule posts individually or in bulk via CSV, manage content in a drag-and-drop calendar, set up smart queues, repeat posts, schedule first comments, preview posts before publishing, and set UTM parameters. AI Content Creation Generate captions, hashtags, content variations, and repurposed posts using AI Pilot. Includes brand voice customization and multilingual content generation. Social Inbox Manage comments, messages, mentions, and story replies from all connected platforms in one inbox. Includes automation for auto-replies and bulk actions. Analytics & Reporting Track post performance, run competitor benchmarks, build custom reports, and deliver white-label PDF reports automatically to client inboxes. Team & Client Collaboration Assign roles, manage approvals, and give clients access to review and approve content before it goes live. Integrations Connects with Canva, Zapier, Slack, Google Drive, Dropbox, WordPress, Shopify, Bitly, and more. Includes MCP Server integration to manage social media directly through Claude AI. 14-day free trial available. No credit card required.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]