Best Marketing Analytics Software for ActiveCampaign

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization. Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients. Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data. Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Mayze is THE tool for proving if your marketing efforts have an impact on the business. Mayze is a great way to: All your marketing data in one place Your marketing stats and KPIs are available in real time Proof that your marketing efforts have an impact Mayze begins by aggregating all your marketing data via API: Site, LinkedIn SEO, Emailing, and Data Manager. Once connected, your monthly dashboard will show you all your data in real-time. On your MagicGraph you can also correlate your data to your historical marketing activities, so that you can see the impact of your actions at a glance. Current available connections: • Google Analytics 4 • Google Search Console • LinkedIn • HubSpot • ActiveCampaign • Brevo • Mailchimp Soon, you will find personalized tips to optimize your data, as well as tips to understand what worked and brought you leads based on the marketing actions you have taken.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Slack allows you to share insights on your office TV screens and website with your clients. You can also send automated email updates or share your insights via Slack. No IT support or experience is required. Octoboard is 100% self service software. It automatically collects, visualizes and updates data for more than 18.000 business clients, both in the cloud or on-premise. What is measured gets done! Communicate your business goals and performance targets in numbers. In seconds, create beautiful dashboards and reports that can be shared. Octoboard automatically collects data from all cloud applications. We will ensure data consistency and save you time on data visualization, sharing, reporting, and reporting. Octoboard allows you to manage your devices, office TVs, and monitors. Take control of your data. Live website traffic, leads, signups, upgrades, customer retention, support tickets, and more. Combine Sales, Marketing and Support metrics with real-time events.

Every step of the process will give you clarity about your True Lead Value. Get 100% clarity about where your leads are coming from, how they behave, and how much your marketing is worth. Get a clear understanding of the key KPIs that are most important for your marketing funnels. This guide was created by marketers for marketers. Understanding how each touchpoint of your marketing affects the value and effectiveness of your leads is key. Combine touchpoints with lead sources to determine which traffic sources are most valuable. Track revenue throughout the entire customer's lifetime, even years later. You can get actionable insights without the need for coding, spreadsheet exporting or pivot tables. In seconds, you can get answers to your burning questions. No coding required, just import your existing data. You can combine data from your email marketing tool, merchant account and other sources to achieve 100% accuracy in your revenue reporting and lead reporting.

Repozix is a digital marketing platform that enables collaboration and social media reporting. For agencies that have many clients with different needs, reporting can be difficult and time-consuming. Repozix makes it easy to create rich, insightful reports with a powerful no code editor. On account, report, and widget levels, customizations and white-labelling options including custom-domains can be made. Repozix supports multi-datasource reports and advanced analytics. You can also create widgets with multiple data elements and different sources for the data elements. The best thing about creating templates from your finalized reports is that you can use them to create new reports using different datasources. You can also use tags to organize data sources and reports as you wish. These tasks can be performed by one person or a group in a collaborative manner.

It can be time-consuming to create client marketing reports for stakeholders. We designed a tool to solve this problem. Sparrow takes care of all the data entry. Connect your marketing accounts to our platform and choose a presentation template. We'll take care of the rest. You can view your data in a concept doc or on your website. We can also help you with that. You can create a template in Google Slides and Google Sheets (or use one of our pre-built templates) and Sparrow will automatically insert metrics, charts and screenshots. You can create custom charts and embed them into your favorite online tools like Notion, Confluence, and even your own website. You can track the performance of your email campaigns, as well as social and ad performance, using dedicated analytics dashboards. You can create and share dedicated workspaces with each client. Sparrow is the easiest way consolidate your sales and marketing data. Sparrow allows you to access your data from your dashboards. You can also sync your metrics directly with Google Sheets.

WiFi marketing, analytics, and advertising platform for physical space. BridgeLogic's platform works with any WiFi connection and provides real-time customer data and insight. This includes name, gender, social interests and contact information. It also provides location, footfall and dwell information. Through venue analytics, guest insight, marketing automation, advertising, and marketing automation, you can grow loyalty programs, increase customer data, and generate revenue opportunities. You can track who your most loyal customers are by providing full analytics and reporting (customer names & email addresses, total connected users and returning users, total users, total users, social connection method and gender). With smart marketing automations you can automatically send mobile coupons and email newsletters to your customers long after their visit in-store. You can find them in coffee shops, car dealerships, stadiums, and many other places.

Intelligent opportunity routing allows for a revolution in sales and marketing processes. Web Insights is a global leader in website visitor automation. It helps B2B enterprises capitalize on engaged website opportunities in real-time. Automated lead generation allows you to instantly find engaged website visitors. Route the right opportunities to people at the right times. Your team will benefit from your valuable insight and intelligence. Unlimitless possibilities, seamless integrations Increase sales and drive business success. The right opportunities, routed to right people at the right time. Easily and in real time, you will receive engaged opportunities to your sales, marketing, or account management teams. Web Insights helps you grow your business by providing valuable intelligence that will enable your team to generate more sales and drive revenue.