Business Software for Google Marketing Platform

Our objective is clear: to elevate your brand, communications, and data-driven marketing efforts using cutting-edge voice and SMS solutions. While innovation fuels our team’s passion, we recognize that simplicity and ongoing support are crucial for achieving your goals. This philosophy has led to a staggering 100 million conversions facilitated through the Fone Dynamics platform, in collaboration with our clients, partners, and developers. With over a decade of experience in the communications sector, Jordan plays a pivotal role in shaping the vision of our company as a key member of the Fone Dynamics team. By utilizing our advanced call tracking and SMS tools, your business can harness comprehensive data and analytics, enabling more informed sales and marketing strategies, all integrated into a user-friendly interface. Our commitment to continuous improvement ensures that we remain at the forefront of the industry, always ready to adapt to your evolving needs.

Invoca offers businesses the technology, support, and reliability they can’t get anywhere else: • More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare • Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review • The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth • Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review

We develop an unparalleled range of analytics, automated decision-making, and combined programmatic and direct monetization solutions within the industry. It is essential for global publishers to maintain complete oversight of their operations; Telaria’s independent platform facilitates impartial choices leading to optimal revenue results. The launch of a specialized ad-server designed for video and Advanced TV allows for the comprehensive management, delivery, and reporting of both programmatic and directly sold inventory within a single interface. Real-time analytics dashboards consolidate first and third-party data into a unified view, equipping publishers with actionable insights to make informed decisions immediately. Our enhanced decision-making tools grant improved control over inventory safety and value, ensuring an exceptional CTV viewing experience. Furthermore, Telaria seamlessly integrates with all leading video demand partners. Our distinctive suite of tools, which includes a Demand Dashboard, simplifies the purchasing process and is supported by a dedicated team to assist at any time. This combination of features positions our clients to thrive in a competitive landscape.

We harness the power of data science, advanced predictive algorithms, and the insights of seasoned professionals to enhance your outcomes and synchronize your Brand Mentality™ swiftly, regardless of future challenges. Our innovative and flexible strategy for media planning, purchasing, and optimization spans various platforms, including YouTube, TikTok, Connected TV & OTT, Live Streaming video, as well as all high-quality publishers and networks. As audience behaviors evolve in unpredictable ways due to rapidly shifting conditions, our robust analytics combined with extensive data access—via the YouTube Measurement Program and numerous other resources—enable us to steer your messaging in accordance with emerging trends and your specific goals. Additionally, our GoodNews Algorithm and TrendGuard™ technologies are designed to detect and even anticipate cultural changes, ensuring that your brand remains on track. The Outcome Intelligence platform from Sightly integrates a comprehensive suite of software and services that we utilize to swiftly plan, execute, and optimize your outcomes, positioning you ahead of the curve. With our expertise, we ensure that you not only adapt to changes but also thrive amid them.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.

Unlocking the potential of ML and AI solutions can drive enhanced productivity and profitability while offering comprehensive insights into the supply chain through interactive dashboards. By utilizing cutting-edge technology for financial management, we provide a holistic view encompassing business operations, sales, and marketing, thus crafting a scalable and integrated data analytics framework for the future. Pluto7 empowers businesses to make informed, real-time decisions, all while benefiting from a flexible, pay-as-you-go pricing model to optimize costs. Our platform consolidates data from various sources, including CRM, ERP, Salesforce, SAP, Google Analytics, and Google AdWords, allowing for in-depth analytics on centralized information that enriches customer experience and streamlines campaign management with a complete view of the customer journey. By merging advanced technology with our extensive industry knowledge in supply chain and manufacturing, we are dedicated to creating substantial value for organizations. This commitment to innovation ensures that businesses are not only prepared for the future but also equipped to thrive in an ever-evolving market landscape.

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

Search Ads 360 serves as a comprehensive search management solution designed to assist both agencies and marketers in effectively handling extensive search marketing initiatives across various engines and media platforms. The platform's streamlined workflows and robust reporting capabilities empower users to execute campaigns efficiently, while its automated bidding features enhance overall performance. Integration with the Google Marketing Platform allows users to oversee and monitor digital campaigns seamlessly from one location, facilitating intricate cross-channel buying, reporting, and attribution. If you were to forgo Search Ads 360, you would face the challenge of managing ads and keywords separately on each search engine, complicating the analysis of performance metrics across different platforms. Additionally, the absence of Search Ads 360 would mean losing the advantage of its advanced automated bidding strategies. By utilizing Search Ads 360, you not only save valuable time and minimize complexity but also enhance your ability to make informed decisions, ultimately boosting your Return on Investment (ROI) in search marketing significantly. With these benefits, Search Ads 360 proves to be an essential tool for maximizing search campaign effectiveness.

Every organization faces challenges related to data, but we are here to help you unlock the full potential of your marketing data. Acting as an integral part of your marketing team, we enhance MarTech efficiency by seamlessly integrating people, processes, and platforms. When these three elements are harmonized, you can harness the true effectiveness of data-driven decision-making. The MSIGHTS platform, meticulously developed from the ground up, offers a comprehensive suite of applications and integrated services designed to prepare your data for enterprise-level analytics. By taking charge, you will gain enhanced transparency and optimize the value derived from your marketing data. Our solution packages can be utilized separately to tackle specific issues or combined for a comprehensive application of MSIGHTS throughout the marketing and data operations continuum. From initial implementation to ongoing support, each solution is accompanied by our deep data expertise and a dedicated customer support team, ensuring you have the resources needed for success. This collaborative approach not only addresses immediate challenges but also positions your organization for sustained growth and effectiveness in the future.

Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform. Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data. Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging. Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes. Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360. With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes. Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Walmeric presents an all-encompassing platform for managing leads that transitions seamlessly into revenue management, aimed at refining the processes of lead handling, marketing, and sales. This platform facilitates omnichannel lead capture, enabling businesses to automate their interactions with leads while tracking digital footprints, optimizing calls, and delivering tailored messaging. By leveraging artificial intelligence and machine learning, it enhances sales conversion rates, effectively segments target audiences, and monitors leads throughout each phase of the sales funnel. The system incorporates speech analytics to gain deeper insights into customer discussions, thereby refining the lead qualification process. Additionally, Walmeric supports effortless integration with various external platforms through APIs and connectors, further enhancing its capabilities. By merging cutting-edge technology with strategic marketing instruments, Walmeric empowers organizations to expand their operations, elevate lead engagement, and achieve improved conversion rates. Thus, with its innovative approach, Walmeric stands out as an essential tool for businesses aiming to thrive in a competitive landscape.

Daylight combines cutting-edge agentic AI with top-tier human skills to offer an advanced managed detection and response service that transcends mere notifications, striving to “take command” of your cybersecurity landscape. It ensures comprehensive monitoring of your entire environment, leaving no gaps, while providing context-sensitive protection that adapts and evolves based on your systems and historical incidents, including communications through platforms like Slack. This service boasts an exceptionally low rate of false positives, the quickest detection and response times in the industry, and seamless integration with your existing IT and security tools, accommodating limitless platforms and integrations while delivering actionable insights through AI-enhanced dashboards without unnecessary noise. With Daylight, you receive true comprehensive threat detection and response without the need for escalations, round-the-clock expert assistance, tailored response workflows, extensive visibility across your environment, and quantifiable enhancements in analyst efficiency and response time, all designed to transition your security operations from a reactive stance to a proactive command approach. This holistic approach not only empowers your team but also fortifies your defenses against evolving threats in the digital landscape.

Adswerve serves as a comprehensive platform that integrates data, media, and technology, offering consulting, analytics infrastructure, and AI-driven solutions to assist businesses in converting their marketing data into actionable insights and measurable growth. By functioning as a cohesive system, it connects various elements such as data strategy, measurement, media execution, and AI capabilities into a streamlined workflow, facilitating the transition from raw data to optimized campaigns and informed decision-making. The platform emphasizes the importance of establishing a robust data foundation through services like data modeling, aggregation, automation, and martech implementation, ensuring seamless information flow across different systems for effective analysis and activation. Furthermore, it empowers organizations to consolidate their advertising, analytics, and customer data with tools such as Google Marketing Platform, Google Cloud, and Adobe Experience Platform, thereby creating a centralized hub for analyzing customer behavior and performance metrics. This integration not only enhances operational efficiency but also provides deeper insights that can drive strategic marketing initiatives.

LumenAd is an ad management platform that automates, normalizes, and normalizes cross-channel campaign information. LumenAd is built on our proven framework to unify programmatic, direct search, social and social data. It consolidates all of your advertising efforts into a single intuitive hub. Marketers can quickly create insightful reports, connect to all data sources, design campaigns and build them. You can get back to marketing by removing the need to wrangle data.

Claravine is changing the way global enterprises view data integrity. The Data Standards Cloud allows teams to connect, standardize, and control data across their organization. Claravine is used by leading brands to increase their control and ownership of their data, allowing them to make better decisions, provide better customer experiences, and increase ROI.

Analytical call tracking employs either dynamic number insertion or static numbers to monitor various sales channels such as offline interactions, website visits, and phone calls. Our advanced call analytics platform delivers actionable insights that enhance marketing expenditure and increase the sales effectiveness of marketers. By utilizing our call tracking system, clients can avoid squandering resources on unproductive leads while effectively managing sales calls, including monitoring dropped calls. We provide a comprehensive view of your channel attribution, which ultimately boosts your marketing return on investment (ROI). Eliminate the uncertainty surrounding channel performance and let our call analytics software offer you valuable and precise information. This data can empower you to make essential business decisions confidently and minimize financial waste. Moreover, we facilitate the tracking of the entire sales process, and our call recording feature can significantly improve employee performance while allowing for targeted training and support. Ultimately, our services aim to streamline your operations and enhance overall business outcomes.

We bridge the gap between affiliates and brands, as well as between brands and their customers. Commission Factory stands out as a global performance marketing network, particularly emphasizing the Asia Pacific region, while taking an innovative and disruptive stance in the field of performance marketing. Our platform provides both Advertisers and Publishers with top-tier products and services aimed at enhancing their online business through performance-driven strategies. The affiliate marketing sector is experiencing rapid growth, and we are proud to lead the charge in this region, boasting over 600 Advertisers and 30,000 Publishers spanning various industries. By offering Advertisers expanded reach and heightened brand visibility across the digital landscape, we ensure the highest return on investment coupled with exceptional service and technology, driven by a commitment to innovation in online marketing. This form of digital marketing, known as Affiliate Marketing, stands out for its unmatched transparency regarding marketing expenditures, achieving a remarkable Return on Ad Spend that can reach 16:1, alongside online sales growth rates that can soar to 26%. As we continue to evolve, our focus remains on providing unparalleled support and resources to all our partners.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.

Lead Activation refers to the capacity to enhance revenue from users currently engaging with your website, application, or landing pages, emphasizing the importance of lead quality and a better return on investment. We advocate for technology that serves business objectives instead of allowing technology to dictate business actions. This philosophy has led us to create a platform that seamlessly integrates Marketing and Customer Experience, prioritizing the customer in every interaction. Our solution is both scalable and focused on performance, emerging from the necessity to harmonize online and contact center experiences into cohesive, personalized journeys. It functions as a comprehensive digital marketing toolkit, engineered for adaptability. Users can score and qualify leads, create targeted audiences, and tailor experiences for both web and mobile platforms. We reject one-size-fits-all solutions, and our collaboration with clients begins by evaluating their digital maturity through the BySide Lead Activation Diagnostic, ensuring that our strategies are customized to their specific needs. Ultimately, our goal is to empower businesses to thrive in a competitive landscape.

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.