FuseCommander Description
Marketers today use a variety of channels to reach consumers and prospects, and target them via their preferred devices. It is becoming increasingly difficult to identify the person using the device and their buying habits due to the increase in marketing sophistication. Modern tracking solutions rely on IP addresses, device IDs, and user log-ins to identify landing page assets and email addresses that users interact with. These assets are often tied to a marketing campaign. These IP addresses and device identifications provide basic information such as location and browsing history, but they do not identify the person or their buying habits. FuseCommander addresses this problem by combining the buyer's journey, including the preferred devices and channels and the messages that prompted them.