Best Business Intelligence Software for Google Marketing Platform

Analytics 360 is designed for large enterprises. It offers advanced customization options, scalable tools and enterprise-grade support. Learn how customers interact with your applications and websites throughout their lifecycle. Google machine learning can help you get more from your data. You can use machine learning to discover new statistics and predict the behavior of customers. Integrating Google's ad platform and publisher platforms will optimize the performance of your marketing strategy. You can quickly analyze your data and collaborate with your team using an intuitive interface. Reports are also available for sharing. You can be confident in many product features, including data collection, attribution, and daily exports to BigQuery, thanks to our service level guarantees (and SLAs). Premium features such as enhanced data refresh and intraday data availability within an hour of collection will help you get the most out your analytics.

Interactive dashboards and beautiful reports let you unlock the power of your data to make better business decisions. It's simple and free. Access a variety of data easily. Data Studio's integrated and partner connectors make it easy to connect to almost any type of data. Data visualization art can transform your data into compelling stories. Data Studio's web-based reporting tools make it easy to quickly create interactive reports and dashboards. Your dashboards and reports can be shared with people, teams, or the entire world. Collaborate in real time. You can embed your report on any webpage.

Get to know your customers. Gain a deeper understanding about your customers. Google Analytics provides all the tools you need to analyze data in one place. To better assess the performance of your marketing, content, and products, you need to understand your site and app users. To get the most from your data, use Google's unique insights or machine learning capabilities. Analytics can be used with Google's publisher and advertising products. This allows you to use your analytics insights for reaching the right customers. Easy-to-use interface makes it easy to share and process your data. You can also share reports. Analytics intelligence, detailed reports, and many other features will help you get the most out your data. You can easily access data from other Google solutions while you work in Analytics. This streamlines your workflow and saves time. Get deeper insight into how users interact with your site through Google Ads campaigns.

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

LumenAd is an ad management platform that automates, normalizes, and normalizes cross-channel campaign information. LumenAd is built on our proven framework to unify programmatic, direct search, social and social data. It consolidates all of your advertising efforts into a single intuitive hub. Marketers can quickly create insightful reports, connect to all data sources, design campaigns and build them. You can get back to marketing by removing the need to wrangle data.

Apteco Orbit™, online platform that gives you online access to your data, insights and campaigns for anyone who needs them. Access essential information online in an easy-to-use format. Don't keep your campaign success stories and data insights to yourself. Apteco Orbit allows all stakeholders to access the information they need. Apteco Orbit makes it easy to share insights and campaign reports generated using the Apteco marketing suite with all stakeholders. Apteco Orbit allows you to tell a story with your data in an easy-to-understand online format. Share the data with your colleagues to help them make strategic decisions and maximize the effectiveness of every marketing campaign. Data insights, reports, and interactive dashboards should be made available to all stakeholders in your organization.

Expertly delivered location intelligence. PlaceIQ was founded ten years ago with location intelligence for media and marketing. We are the most trusted data and technology company helping businesses to use location-based insights to connect and understand their audiences. Use location data to implement audience strategies that have proven results. To determine what is driving real-world foot traffic, measure foot traffic patterns. Analyze traffic patterns to gain market insights and make complex decisions. Subscribing for a data license will give you access to the best quality location data.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Lead activation is the ability maximize revenue from visitors who have already visited your website, app, or landing pages. It allows you to focus on lead quality, and improve ROI. We believe in technology-driven business, not technology-driven businesses. Our platform is a unique combination marketing and customer experience. Both should be at the centre of the business. Scalable and performance-oriented, our solution was born out of the need to unify web and contact centre experiences, transforming them into personal, coherent journeys. A flexible, end-to-end digital marketing toolbox designed with flexibility in view. Score and qualify leads, build audiences and personalise and optimize experiences on the web. We don't believe that one-size-fits all approaches are the best. Our partnership with customers begins with an assessment of the company’s digital maturity using BySide Lead Activation Diagnostic.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.