Best Email Marketing Software for Lytics

Mapp enables marketers to create personalized customer experiences using our advanced SaaS platform, Mapp Marketing Cloud. The platform harnesses the power of AI-driven digital analytics and marketing automation to collect, unify, and analyze customer data, transforming it into actionable insights. This allows businesses to trigger highly targeted campaigns across multiple channels, including email, SMS, app, and websites. With its comprehensive set of tools, Mapp helps marketers optimize their efforts, ensuring that each interaction is relevant and engaging for their customers. The platform's flexibility makes it suitable for businesses of all sizes, empowering them to deliver consistent, personalized experiences at scale. By leveraging Mapp, organizations can deepen customer relationships and increase conversion rates with precision.

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

Introducing Brevo, previously known as Sendinblue — your go-to platform for enhancing customer connections through various channels like Email, SMS, and Chat. This comprehensive toolkit is designed to transform casual visitors into loyal customers. Engage your audience by reaching them directly in their inboxes with visually appealing email campaigns, and send tailored messages that go right into your customers' hands. Brevo enables businesses to cultivate and strengthen relationships through tools such as marketing automation, email outreach, transactional messaging, and SMS services. What sets us apart? Our exceptional customer happiness team drives Brevo, and our flexible pricing plans are sure to bring a smile to your face. With a seamless integration of diverse services in a single, easy-to-use platform, we strive to make your sending experience enjoyable and effective!

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. The Twilio SendGrid Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale, while maximizing inbox placement and protecting your reputation as a trusted sender. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

Transform your customers into enthusiastic advocates with Campaign Monitor by Marigold, an impactful email marketing and automation solution designed to deliver tangible business outcomes. Crafting effective email campaigns is a breeze with Campaign Monitor, thanks to its user-friendly drag-and-drop email builder and an extensive library of stunning, professionally crafted templates. Additionally, the platform is equipped with a rich array of features that enable you to design tailored customer experiences, develop intelligent segments, and foster individual relationships with each subscriber, ensuring effective engagement. By leveraging these capabilities, businesses can significantly enhance their marketing efforts and drive stronger connections with their audience.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

Simplify your email marketing efforts with iContact, a user-friendly solution designed for businesses of any size to maximize their outcomes. This platform boasts an array of essential features, including Spamcheck, efficient list management, personalized coaching, detailed reporting, intuitive drag-and-drop editing, autoresponders, social media integration, and much more. If you've experimented with various email marketing services in the past, iContact is likely to become your top choice—not only because of the ease of use but also due to the exceptional support you can access via phone, email, or live chat whenever you need assistance. Our dedicated technical support team is committed to helping you optimize your email campaigns for maximum engagement with your audience. With a powerful drag-and-drop editor, creating compelling email marketing materials becomes a breeze. Additionally, you have access to a wide selection of stunning, contemporary email templates that can be tailored to reflect your brand identity in just a matter of minutes, ensuring that you stand out in your communications.

OneSignal is the market leader for customer engagement. It powers mobile push and web push and in-app messages to more than 1 million developers and marketing teams. OneSignal is easy to set up and allows you to send push notifications to all your users. You can access powerful features such as segmentation, automated messaging and intelligent delivery. OneSignal is designed for developers and allows you to code in any language with any development environment. It takes less than 10 lines of code. It is also the most flexible push provider with integrations to top analytics providers and DMPs as well as Zapier to connect to 1400+ platforms and apps. OneSignal allows you to send unlimited messages to mobile subscribers and up 10K web push subscribers. 76% of top million sites that use push notifications use OneSignal (source: Builtwith).

Engage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously.

Mailgun offers a robust email automation platform tailored for developers. By utilizing Mailgun, users can leverage a comprehensive cloud-based email service designed for sending, receiving, and monitoring emails generated through their applications and websites. The platform is compatible with a variety of programming languages such as Python, Ruby, PHP, Java, and C#. Additionally, Mailgun's tracking capability enables users to monitor all outgoing emails effectively, helping to minimize the likelihood of being classified as spam. This functionality not only enhances email deliverability but also provides valuable insights into user engagement.

All your email marketing needs can be met in one tool Maropost's cloud-based marketing platform allows you to: - Send targeted messages at the right times to the right contacts Personalization tools can be used to target advanced segmentation and targeting - Get top deliverability and a 360-degree perspective of your customers Maropost is trusted by millions of customers to send targeted emails every month via media, publishing, ecommerce, and retail businesses. Our cloud-based marketing automation platform is designed to maximize revenue for multi-channel customer engagement. Our marketing and email automation platform allows you to increase audience engagement, customer acquisition, and sales growth. Maropost offers advanced reporting, segmentation, email automation, and much more. Maropost's email marketing platform turns prospects into clients by delivering targeted messages at the right times to the right people. Maropost delivers inboxes with industry-leading efficiency.

Deliver the perfect message to the appropriate device at the ideal moment using Iterable, a highly regarded platform for growth marketing and user engagement. This innovative tool provides genuine omni-channel relevance at scale, allowing B2C marketers to send personalized communications tailored to individual users across various channels. By leveraging real-time customer data, Iterable empowers marketers to craft targeted messages and execute campaigns seamlessly. Additionally, the platform features an easy-to-use Workflow Studio for creating automated marketing campaigns. With capabilities that support a wide array of marketing strategies across all available channels, Iterable is designed to enhance user engagement effectively.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Transform the way you interact with your clientele by utilizing Engagement Cloud, which equips your team to leverage customer insights and data for crafting tailored omnichannel marketing strategies. This platform effortlessly integrates with your current eCommerce and business systems, providing a robust marketing solution that truly delivers results. Formerly known as dotmailer, dotdigital serves as a cloud-based email marketing automation tool designed primarily for small to medium-sized enterprises (SMBs) as well as larger B2B, B2C, and eCommerce organizations. Its straightforward yet potent functionality enables businesses of any size to effortlessly design, execute, and monitor personalized, optimized, and targeted email campaigns. Key features of dotdigital encompass multichannel marketing, effective lead nurturing, optimization of email send times, automated email responses, and comprehensive campaign management, ensuring that every marketing effort is both strategic and impactful. With these tools at their disposal, businesses can engage customers more effectively than ever before.

Braze serves as a dynamic customer engagement platform that enhances messaging experiences via various channels like push notifications, email, and apps. Designed for the mobile-first landscape of today and the anticipated future of ambient computing, Braze distinguishes itself through its capability for real-time and continuous data streaming, effectively replacing outdated database systems that fall short in meeting the demands of today’s always-connected consumers. By fostering collaboration among data, technology, and teams, the Braze platform elevates marketing to a more genuine level, makes brands feel more relatable, and enhances customer satisfaction with each interaction. With a workforce of hundreds and venture backing, Braze operates offices in major cities including New York City, San Francisco, London, and Singapore. The company has garnered significant recognition, being ranked #85 on Forbes Cloud 100, #225 on Inc.'s 500 Fastest Growing Private Companies, #21 on the Deloitte Technology Fast 500 List, and has been acknowledged by The New York Times as part of the next generation of 'unicorn' startups, showcasing its rapid growth and innovation in the industry. This impressive recognition underscores Braze's commitment to redefining customer engagement in the digital age.

We enable forward-thinking marketers to harness the power of artificial intelligence, ensuring they create meaningful experiences for their audiences. Embracing the future means leaving behind outdated methods; say goodbye to traditional drips or series and welcome intelligent lifecycle marketing automation that allows you to accomplish more in less time. Our platform leverages AI to streamline your email campaigns, exceeding the performance of conventional rules-based methods while saving you both time and effort. Some of the most famous global brands rely on ReSci for superior performance and exceptional deliverability. Each day, our AI technology generates an astounding 7 billion predictions. Our award-winning system uncovers hidden trends within your customer data, facilitating data-driven decisions that can significantly influence your strategy. We forecast each customer's buying intent, their affinity for specific products, and their stage in the buying journey, among other insights. As the pioneering Customer Data Platform featuring AI predictions at its core, we empower you to manage customer relationships effectively while gaining valuable insights into their behaviors and patterns, allowing you to see predictions for every user. In doing so, we help bridge the gap between data and actionable marketing strategies.

To achieve a cohesive understanding of your audience, the initial move is to leverage the extensive data generated from your various media, events, and subscription products. By consolidating all this information, you can develop a unified perspective on your audience, which in turn will help maximize your financial prospects. With a complete insight into how your audience engages, your ability to track data effectively can lead to more informed marketing choices. Omeda empowers you to craft innovative products and platforms, beginning with well-defined audience segments and goals. Furthermore, we seamlessly integrate with your essential Adtech and CRM systems. By implementing strategies across your owned and operated brands and broadening audience engagement through omnichannel initiatives, you can boost revenue and enhance yield. Omeda is dedicated to addressing all your data-related queries and business challenges, even during late-night hours. Our expert support team is available around the clock to deliver exceptional service and optimize your overall experience, ensuring that you never feel alone in your journey toward audience engagement.

For genuine digital transformation to occur, it is crucial that your marketing data is not only reliable but also actionable, allowing you to connect with customers in a meaningful way through tailored experiences that enhance customer lifetime value. By offering personalized interactions, seamless cross-channel messaging, and loyalty initiatives, you can significantly enrich your relationships with customers. Marigold Engage+ (previously known as Cheetah Digital) equips marketers with the tools needed to swiftly scale operations and address the demands of today's consumers. As the urgency for digital transformation continues to rise, acquiring new capabilities to adapt to shifting expectations becomes essential. Marigold Engage+ facilitates this transition efficiently by delivering the integrated technology and services necessary for fostering enduring, profitable, and mutually beneficial customer relationships. With our platform, you can uncover new opportunities, create targeted audience segments, and manage data through real-time interaction strategies. Transform your marketing initiatives into a dynamic consumer database by crafting engaging experiences that successfully turn the unknown into the known, ensuring you stay ahead in a rapidly evolving market. Additionally, this approach not only drives immediate results but also sets the foundation for long-term success and customer loyalty.

Strengthen your connections by utilizing cross-channel messaging throughout every stage of the customer journey. Marigold Engage, previously known as Selligent, is a robust, adaptable, and customizable email marketing platform that empowers businesses, regardless of their size, to create and implement marketing initiatives, enhance audience segments, design highly tailored offers and communications, optimize strategies, increase conversion rates, and boost revenue. Engage with your customers at the ideal moment and location by delivering timely, automated, and personalized messages across channels such as email, SMS, web, and social media. With AI-powered recommendations, you can enhance conversions, foster engagement, and cultivate brand loyalty through machine learning algorithms that provide real-time suggestions based on both behavioral and contextual insights. Tailor your communications by sending personalized messages that anticipate user actions, promote offers by leveraging prior engagements, and maximize the potential of your most valuable resource – your data. Additionally, leveraging such insights can facilitate long-term customer relationships and drive sustainable growth for your organization.

Cordial offers a cross-channel messaging and data platform designed for agile marketing teams and tech experts, enabling them to deliver messages that are not just personalized but genuinely personal. This platform allows users to craft relevant and insightful communications across all channels. By converting customer data into meaningful brand interactions tailored to individuals and channels, businesses can enhance the entire customer journey, from initial acquisition to retention and fostering loyalty. Teams can collaborate effectively to create scalable messaging workflows that are reusable, ensuring a streamlined process for crafting tailored messages within a single system. Moreover, the platform facilitates the collection and activation of customer and business data from various sources within the tech ecosystem, enabling immediate application in messaging initiatives. This comprehensive approach ensures that every message resonates with the intended audience, maximizing engagement and impact.

Marketing organizations can utilize a unified platform to oversee and coordinate every interaction with customers through various channels including email, mobile, social media, display advertising, and online. Chief Marketing Officers (CMOs) from diverse sectors will have the tools necessary to create outstanding customer experiences throughout all marketing engagements and across the entire customer journey. By transforming data from various sources into actionable insights, organizations can craft highly targeted audiences and enable customers to shape their next experiences through near real-time interactions. With Oracle Responsys, marketing teams gain the essential tools to provide the relevant and captivating experiences that their customers expect across multiple devices and channels. Despite advancements, email marketers continue to encounter difficulties in utilizing customer data for personalized email campaigns, maintaining ongoing engagement, and harmonizing email marketing efforts across different channels. Additionally, Oracle Responsys stands out for its award-winning email marketing features, ensuring that marketers can effectively connect with their audience. By integrating these capabilities, businesses can enhance their overall marketing strategies and foster stronger customer relationships.