Best Demand-Side Platforms (DSP) in Africa

Scalable Real-Time Bidding Platform. Platform.io, a white-label customizable DSP, enables transparent, resource efficient, and profitable advertising operations. It is available for brands, networks, and agencies. You can bring your programmatic media-buying in house, manage your campaigns efficiently in real-time and eliminate disruptions. With low startup costs and full customization, you can also minimize time-to value.

BPRISE is an advertising technology company that connects brands and retailers to their mobile-first customers. This is done through targeted ads at the right locations. It also measures the impact of ads and conversions. Our Solution: A Marketing Suite to Engage Your Digital First Customers Offline and Online. The marketing suite "BPRISE Blend" optimizes reach, captures depth of marketing attribution, and visualizes customer journey through purchase funnel to accurately measure digital advertising ROI. Advertisers: One-to-one personalization in digital advertising. A DSP is the best way to maximize the ROI of your advertising spend while talking with each customer individually. Brands: Gain True Customer Intelligence Of Your Human Consumers. What customer insights can you get from both online and offline sources to help you create profitable customer segments?

BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities.

Data-driven marketing solutions are built on a Customer Data Platform to help marketers optimize their customer's buying cycles. To improve transparency and understanding in your marketing and advertising value chain, activate & mobilize your first-party data. You can create clear user personas using demographics, browsing history, and transaction history. Then enrich these cohorts with additional data layers. To generate additional revenue, or create targeted campaigns, manage digital inventories across your properties or those of your partners. Combine data from multiple sources, online or offline, first party, second-party, or third-party data. This unified view of data can be used to create digital strategies that work. Use existing or custom Machine Learning models for creating custom segments, audience cohorts, predictive modelling & heuristics.

Hybrid is an international full stack programmatic advertising ecosystem. It is headquartered in Warsaw and has offices all over the globe, including India, Germany, and Indonesia. We are a passionate team that strives to be the leader in digital marketing. Every day, we strive to exceed the expectations of our clients and earn their trust. Our company empowers agencies and brands to deliver high-quality advertising. Our goal is to help you turn your desire to attract customers' attention into a successful advertising campaign. We have a programmatic ecosystem that we have developed internally, work with top suppliers, and implement ML/AI algorithms to achieve the highest KPI. This allows us to be a worthy competitor. Our clients have full and self-service. Hybrid works with clients in Europe, North America and Asia. Our clients include GroupM, BBDO and Dentsu Aegis Network. OMD, Starcom, OMD, Starcom, and other well-known brands like Coca-Cola and Nestle.

ASTRAD DSP can help you achieve all your branding and performance objectives. Our platform is designed to help you succeed in your marketing, with everything from a transparent and safe environment to innovative AI models. You can take your campaigns to the next level without having to worry about where your ads should be placed. With a DSP, you can spend less time worrying about ad placement. The DSP uses data to place the ads in the best spots. You can then focus on reviewing analytics and seeing the results. Scale your brand globally. Our platform gives you the ability to reach a global audience. All in one place, you can see how your campaigns perform in real-time. You can also use detailed analytics to customize your ad strategy. Place your ads at the right places to get the best results. Access your audience on all devices, including desktop, mobile, tablet and connected TV. Deliver your ads to places where your target audience already frequents.

DecenterAds provides a demand-side platform for direct advertisers, agencies and other intermediaries. DecenterAds is a cutting edge infrastructure that can easily be customized for programmatic companies. It is designed to facilitate RTB trading. The product connects advertisers with publishers in all possible locations, according to IAB Standards. DecenterAds is a cost-effective, powerful solution that offers transparent, real-time reports and powerful billing support. The platform uses Machine Learning Technology to help build a digital ad business within the programmatic eco-system.

Adtelligent assists publishers in achieving technology independence. Publishers have a new way of accessing demand without having to pay hidden revenue shares or programmatic taxes. The platform offers powerful ad serving, header bidding, and tools to create other entry points for buyers. Adtelligent assists publishers in achieving technology independence. Our platform for Header Bidding Management is open and allows publishers to increase their revenue and decrease the time it takes to integrate. The programmatic and data revolution has brought a new era in efficiency for advertisers, but at a substantial cost to media owners. Many publishers have given up their independence to increase revenue through complex outsourced technology relationships with demand partner and intermediaries. Publishers have lost control over the selling of their audience to buyers, which was once the core of their business model.

You can run, track, and optimize your ads with no hiccups using our powerful ad-serving & ad management platform. You can customize every aspect of our ad-serving solution to match your brand. Professionals have created award-winning software. Add your brand name to it. Epom Bidder offers a complete solution for buying additional traffic at affordable prices. You can add any SSPs to an account in just a few clicks. Or, you can directly buy Epom Market inventory. Epom Ad Server RTB platform makes programmatic buying easy. Integrate with your partner DSPs to enhance your advertising operations. Or connect with 60+ DSPs via the Epom Ad Server real-time bidding platform. Advanced targeting options across devices allow you to access premium ad inventory and reach your target audience. You can deliver your ad creatives on mobile, desktop and video to the right users.

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

Are you looking for new customers, to promote your business, stand out among the competition, or reach local clients? Outdoor advertising is less expensive than radio advertising, TV advertising, or print ads. It also allows you to reach the right audience at exactly the right time. Fliphound is the first online automated platform to buy billboards. We make it easy to create and buy billboard campaigns. Fliphound is your local online marketing agency and is available 24/7, 365 days a Year. Fliphound is a great choice for digital strategists, agencies, and advertisers who want to include Out-of-Home media in their marketing campaigns. They also have the ability to buy other media online, including social media. Fliphound streamlines the billboard advertising buying process and is appealing to advertisers with any budget.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

One DSP can rule them all. One intuitive platform with multiple powerful tools and features. Straight-to-the-point and efficient campaign management for effective programmatic advertising. The platform's single-site interface makes it easy to manage multiple campaigns, ads, and settings. More than 18 proprietory targeting criteria: Demographics, Geo & Hyperlocal. Supply, Device & OS Types. IAB categories. Engaging creatives can drive conversions. Use the creativity and quality of major ad formats to tell your brand's story. LiquidM DSP makes it easy to create winning campaigns in just a few minutes. You can see how it works here. Fill out our contact form to request a demo. Scroll down. We will be happy to get back to your request and arrange a live demo, accompanied by a detailed walkthrough through the platform's features.

Equativ is an independent advertising technology leader that offers a comprehensive set of solutions to advertisers and publishers. Equativ, founded in 2001, has its headquarters in Paris, France and a significant presence there. Equativ offers a platform that is integrated and includes an ad-server, supply-side-platform (SSP), as well as demand-side-platform (DSP). This unified approach allows clients to manage and optimize their digital marketing strategies across multiple channels and formats. In June 2024 Equativ merged Sharethrough to create one of the largest independent ad marketplaces and platforms in the world, further increasing its capabilities and market share. Equativ is committed to transparency, privacy and sustainability. It continues to innovate in the digital advertising industry, empowering its clients to maximize their impact while respecting consumers' rights.

Register now and one of our experts will contact you to arrange a demo. It's easy to launch high-performing campaigns. No need for specialists or agencies. Our AI will help you set your goals and show ads to your customers only on the most relevant websites. Need help with campaigns Ask us about our plans that include complete onboarding. Our AI will automatically buy the best spots for your ads, intelligently targeting your future customers. ROAS reports provide transparent reports that show you where your ads are displayed as well as what you get for your money. Get your message across. Find new customers online instantly and attract people who are interested in what you have to offer. Keep your customers' minds in mind. Display retargeting ads for visitors who have shown intent but have not yet made a decision. Get a free demo of the platform. It's easy to launch high-performing campaigns.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

Our award-winning, omnichannel DSP is the heart of Basis. It's designed to speed up and perform well so that your programmatic campaigns can thrive. Basis' artificial intelligence engine can help you achieve better campaign outcomes. Machine learning optimization or algorithmic optimization can optimize for a desired goal by automatically analyzing data from more than 30 campaign parameters. Optimize your performance by making smart decisions. Basis' powerful performance automation allows you to do more at scale. You can target users right away with powerful geo-fencing capabilities. This allows you to upload street addresses, select granular points on a mapping, and target specific places by category. You can create place-based audiences that are based on users who have visited a specific location, address, or category. Centro has over 15 years of experience with publishers to offer you the best-in-class PMP library, which includes more than 2,000 active private deals across hundreds top sites.

CoEx is our award-winning software that allows retailers and brands support all of their 1st and second party data strategies. We vertically integrated four key point solutions that are used by all digital marketers into one platform. CoEx allows clients to manage all types of data assets, including website browsing, mobile apps, CRM, and P.O.S. To power our data marketplace, we normalize all your data under one taxonomy. Clients can create and store custom audiences using our unique economic model and full feature set while paying less in management fees. Better Economic Model: You can spend less on data ingestion and management fees, and more on working media. Higher Data Match Rates - Prevent data loss due to poor platform to platform match rates. Keep 100% of your audience, and maximize your marketing opportunities. Access to Retailer Data and Brand Data: Create segments of qualified shoppers using data.

Xandr is a global advertising firm that offers a data-enabled platform for premium advertising. Their platform optimizes returns on investment for both buyers, and sellers, while maintaining a commitment towards an open marketplace. Xandr offers Invest DSP and Monetize SSP solutions, which allow advertisers to connect to their audiences and publishers in order to drive monetization. Xandr has a significant global footprint, operating across multiple continents. This makes it a valuable platform for brand owners looking to expand their global reach.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

Adelphic provides marketers with a holistic view of their audience using your customer data and Viant's 1st- and 3rd-party data. This allows them to make better media decisions and investments. Match your customer data with 250 million registered users to quickly forecast, manage, target, and manage new segments. Intelligent lookalike modeling allows you to define audience segments using known attributes like demographics, purchase history, web browsing activity, or other information. Fully integrated platform links devices and offline activities to real people, allowing you to seamlessly execute and measure your campaigns. Advertisers can run programmatic media campaigns across all devices with our self-service DSP. This eliminates the need to worry about data loss and modeling techniques. Adelphic, unlike other DSPs, is powered by first party data, which allows for the precise targeting of people-based targeting.

Made for Growth, Built for App Marketers. RevX assists app businesses to acquire and re-engage users through programmatic advertising to retain or accelerate revenue. We are all about helping your app business grow. We use data science, AI, and innovative technology to create seamless ad experiences that delight your app users. We are currently helping customers to transition to iOS 14.5 by scaling LAT traffic and ensuring that we are ready for the highest media buying efficiency. Platform Features: Mobile user acquisition, reengagement, programmatic apps impact campaigns, dynamic real time targeting, creative innovation and dynamic creative optimization. Place optimization, CPA/CPI prediction, uplift reports, deep learning algorithms.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

Native advertising can be daunting without the right technology or expertise. Zemanta makes it simple. Zemanta gives you direct access to 35+ networks, exchanges and platforms for native promotion (ie. To drive traffic and reach your audience, Outbrain, Triplelift, Sharethrough are all available. These are the key features: - Complete Transparency - Network media spend, data costs, CPCs - One insertion (IO) to manage the budgets across 25+ networks or exchanges - Web analytics integrations for measuring post-click performance - Real-time reporting, optimizations - Massive scale -- over 250MM US unique users Audience targeting based upon 1st and third party data You can upload and manage thousands of ads from one library. Zemanta dynamically formats all of your creative assets to be used in native ads. Increased visibility across all channels Manage budgets across 35+ sources with a single insertion order.

The Video Advertising Platform That Unifies TV, OTT and Digital Video. SpotX's video ad-serving platform is designed to maximize efficiency in complex video advertising landscapes. All demand can be streamlined and revenue maximization is possible with a single platform. Automate the sale of video inventory using solutions that guarantee brand integrity and transparency across all screens. To increase the value of your inventory, activate unique first-and third-party audience data in an encrypted environment. SpotX's Customer Success Team can be activated to customize your video strategy to meet your specific KPIs. SpotX's buy-side relationships allow you to optimize your inventory offerings for maximum fill, yield, and return. SpotX Managed Services Team and programmatic DSP partners provide premium supply. Buy with confidence and benefit from the guidance and insights of our Account Team.