Best Customer Data Platform Software of 2024

Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust and deliver personalized digital experiences for customers, partners, businesses, and employees. Offer seamless, personalized B2C engagements. Securely identify and engage customers to build loyalty. Easy user registration makes it easy to quickly sign up customers. Social login workflows can be used to drive personalized engagements. Single sign-on, SAML 2.0 and Open ID Connect data standards and authentication options can improve omnichannel strategies. To deliver personalized, trusted and relevant experiences, you can bridge data silos and create unified customer profiles. SAP Customer Identity and Management solutions for B2B can accelerate time to market, simplify the management of identity lifecycles, and protect against risk.

Optimove, the most trusted Relationship Marketing Hub, empowers CRM Marketers to manage large-scale customer-driven journeys. Optimove automatically uncovers customer engagement opportunities and orchestrates self-optimizing customer experiences. It also accurately measures the incremental effect of all marketing interactions. Optimove helps brands like Penn National, JD Sports and Dollar Shave Club increase customer loyalty, retention and lifetime value.

True digital transformation can only be achieved if you are able to take action on your marketing data. This will allow you to engage customers intelligently and provide them with personalized experiences which increase their lifetime value. Deliver personalized experiences, cross channel messaging and loyalty programs to add value to customer relationships. Marigold Engage+, formerly Cheetah digital, allows marketers to quickly scale and meet the needs of the modern consumer. You need to be able to adapt quickly as the need for digital transformation increases. Marigold Engage+ will help you achieve your goals quickly. We provide you with the integrated technology and service you need to create profitable, long-lasting relationships with your customers. Real-time interaction management allows you to discover opportunity, create audience segments and orchestrate your data. Engaging experiences can help you turn marketing efforts into a database of consumers.

Create marketing experiences your customers love. Ometria is an AI-powered customer insight platform and cross-channel marketer. It is the customer data marketing platform for retail. Ometria allows marketers to create personalized experiences for customers throughout their journey. Ometria gathers data from all customer touchpoints in order to create a single profile of each shopper. The platform uses AI to analyze customer behavior, and provides insights that can be used in marketing campaigns. Ometria's marketing platform allows you to create personalized marketing experiences through relevant channels and touchpoints. We get it. It's frustrating to use technology that was not designed to offer customers personalized experiences. It is difficult to predict customer preferences and behavior, and even more difficult to create campaigns that appeal to each individual. Ometria can replace and upgrade your existing ESP to help you create amazing marketing experiences.

AI and real-time analytics can be used to personalize the customer experience and optimize conversions. Our personalization engine allows you to treat each customer as an individual, and maximize ROI on your marketing campaigns. Create personalized experiences using machine learning and AI. Customize everything from webpages to product recommendations, content and more. Using a combination of real-time data and historical customer information, tailor each customer experience to drive a specific KPI. This can range from customer acquisition to retention. Machine learning can improve page personalization, influencing CTAs such as banners and pop-ups. You can test and target your customers' browsing speed, with personalization decisions occurring in milliseconds. Use AI to synthesize data from in-the moment intent and past business engagements, to identify customer affinities and interests.

Drupal's open digital experience platform. The only DXP for Drupal. We are the foundation of Drupal 9, bringing Drupal 9 to life through our industry-only tools and leading expertise. Acquia can help you make your dreams a reality, whether you're migrating or replatforming. Acquia's best-in-class features and optimized workflows make it easy to build and manage modern apps quickly. Drag-and-drop functionality allows you to create, preview, launch, and launch personalizations. Acquia CDP can power all website interactions. Real-time adaptive targeting refines segments and A/B keeps audiences engaged by content that resonates. All of this is possible with one interface. Based on past viewings or current content, recommend content automatically. Personalization's Drupal integration allows for richer data collection and easier content creation for personalization.

Planhat is a Customer Success Platform that makes Customer Success easy. Planhat is beautiful and simple to use. It can help you reduce churn and upsell more, increase user engagement, and maximize the lifetime value your customers. Planhat is designed for everyone, from the CS rep to C-Suite. It offers all the functionality and features that you would expect from a modern Customer Success Platform. The difference is in how easy it is to use and how simple it is to implement.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

Vericast offers the most flexible customer platform on the market. It can fully integrate your data with existing systems and consolidate views across multiple vendors. It can also streamline your data and insights workflows. You can spend more time understanding, reaching, and engaging customers and less time wrangling data. This technology is the foundation of our future innovation. We continue to make meaningful connections between businesses, their customers, and the people they serve. Combine data from all sources and ensure it's accurate, current, and trustworthy. With a lot less effort, you can get a complete and accurate picture of your customers. Vericast makes it easy to integrate your technology stack. Keep what you love and replace what you don’t. Never lose access to the data and insights you need. NXTDRIVE opens a whole new world of possibilities for your customer data. By harnessing the power of modeling, machine learning, and billions of unique online and offline intent signals from our Vericast Consumer Graph, we maximize your intelligence like never before. NXTDRIVE delivers predictive and descriptive insights that give you a deeper understanding of your ideal customer’s preferences, interests and performance.

SaaS platform that offers 70+ Customer Experience-Flows for CRM and Marketing to mid-sized businesses and enterprises. We help you generate revenue at every touch point of your customer journey. All our CX-flows are ready-to-go so you don’t have to wait for IT or Implementation Partners’ to shine as a marketer. Manage Audiences and manage Engagement Programs, Member/get-Member, Loyalty Programmes, Discount Schemes VIP Clubs Advocacy Engines, Look at-Me Programs and many more. Your customers will be more satisfied with your customer service. Before the rest.

You can take control of your entire content lifecycle. Sitecore Content Hub allows you to manage all aspects of your marketing content across all channels using a single integrated solution. All your digital assets, media, products, and other content can be found in one place. You can capitalize on personalization and control the content that feeds it. Use artificial intelligence (AI), machine learning, and content tagging to make the most of artificial intelligence (ML). Integrate seamlessly with Sitecore CMS, commerce solutions. A structured process allows you to plan, schedule, and organize content production. To find what you need, stop searching through multiple systems and sources. A digital asset management (DAM), which integrates seamlessly with your CMS, allows you to centralize all your marketing assets. A powerful content management platform (CMS), is only the beginning. Sitecore®, Experience Platform™, (XP), also combines customer data and analytics to provide personalized content for customers throughout their journey.

Get a complete picture of your customers and use sandsiv+ to help your company. An end-to-end solution will make your life easier. It will allow each team to collect customer data from anywhere and anytime. This will enable you to develop deep, real-time analytics that can help you innovate your business processes. Connect all data, from customer feedback to business improvement, to create analytics and forecasts to guide your strategic evolution. All your customer data can be gathered in one place. You can view all customer feedback, including surveys, social media, blog chats and contact center calls. Emails, reviews, and emails are all available. All employees should be able to access predictive and prescriptive analytics to identify useful insights. All data must be managed to gain insights.

V12's new marketing mix combines data, technology, and analytics to deliver faster results. Every day, consumers produce mountains of data as they shop across many channels and devices. This data is scattered across multiple systems and marketing platforms, obscuring customer behavior. The V12 CDP combines the power of all these data sources with our industry-leading 3rd party data assets, creating one version of the customer truth. You can get to know your customers better than ever before. Use these insights to create unified customer journeys wherever and whenever your customers want them. We can connect you to consumers in the market for products or services by using hundreds of data sources, best-in class technology and analytics, and our proprietary data methodology. This is based on browsing activity, identification of visitors browsing your site, and triggers from life events.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

D&B Lattice (formerly Lattice Engines). Marketers need to be able aggregate and consolidate all data and map and organize data by account, buying centre, and contact hierarchies in order to participate in ABM programs. This allows marketers to create targeted campaigns that engage prospects, customers and customers in a meaningful manner. Marketers need AI to predict who will buy, what they will buy, and when. This requires more than scoring accounts. It also means identifying if buying teams have formed, assessing the buying stage, and delivering the next best offer. Personalized campaigns have a 2x higher engagement rate and 3x higher close rates than routine campaigns. AI-powered insights can be used to create targeted messaging for each persona at target accounts and activate them through all channels. ABM programs must ensure that customer data is secure and handled with care. To ensure that data conforms to GDPR and other standards, review all policies of all technology solutions.

Amperity's platform is built for accurate, scalable identity resolution. It promises a complete customer 360 foundation. Learn how Amperity has revolutionized the way brands harness the power and potential of customer data by starting with a novel approach for resolving identities at scale. Transform raw customer data into fuel for your business across marketing, analytics, IT, and more. Avoid the data wrangling, query quagmires. Provide high-impact, accurate insights to your entire organization.

To generate insights, you can use your customer data. To predict your customers' behavior, learn about them. Your website can be trained to identify visitor needs and provide the best content. Automate your processes, and let the engine learn from your mistakes. This allows you activate your customer with the right offer at just the right moment - automatically and in real-time. Reduce repetitive, time-consuming tasks for your team and increase your ability to achieve your goals. We provide smart, future-oriented software solutions that will ensure maximum effectiveness in all sales processes.

Fospha is used by world-class DTC marketers to analyze their Paid Media performance across digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha gives marketers credit for impressions-led channels. It helps them make better data-driven decisions every day. Track your performance against target using data you can trust. Independent reporting across all channels allows you to be notified when you are going to miss your KPIs and then shows you where you should investigate. To find the problems and opportunities, dig in. Compare your KPIs at a finer level. Then decide what you need do to get back on the right track and hit your target. You can break down your KPIs by channel, source and campaign, as well as time periods.

A consumer's purchase decision involves multiple steps. From his first contact with the brand, to his user experience and journey, a consumer must consider many factors before deciding whether to purchase or not. Reconsense uses AI-powered tools that allow us to dig deeper into the consumer's user journey. We map every touchpoint, understand the decisions made, and examine the action and inaction to a recommendation closely - to gain a 360-degree view of the customer's experience. This allows you to gain a comprehensive understanding of your customers' demographics, choices, preferences, and expectations. This information can be used to personalize recommendations and offer to enhance customer experience.

exaudi Audience Platform allows you to collect and make available your users' data in a clear, accessible and easy-to-understand manner. It also allows you to manage it according your goals. A variety of attributes can be used to define audience segments. You can track the behavior of each segment's users over time and modify, expand, or sync it with other platforms. Exaudi Audience Platform allows you to share advanced reports with your customers and act in real-time on the segment's composition. Exaudi Audience Platform can be used immediately, is stable, and secure. It can also adapt to market changes and your business goals with maximum flexibility. Our expertise and state-of the-art technology are at your disposal to integrate AI algorithms.

Marketers must now collect and use all information possible, whether they are selling to, supporting, or engaging with customers. Redpoint can help you do this. It allows you to manage large amounts of customer data and make them operational to generate revenue. Redpoint can support even the most specific requirements of enterprise marketers. With hundreds of pre-built connectors (including non-MarTech solutions), you can efficiently exchange data between applications and systems. Correlate data between systems and resolve data quality issues. You can also automatically escalate exception handling to internal data managers. You can orchestrate customizable match and merge functions with full oversight, source prioritization, and version history. You can orchestrate customizable match and merge functions with full oversight, version history, and source prioritization.

We empower marketers to use artificial intelligence to provide relevant experiences to customers. We are moving beyond the old ways and into the future. No more series or drips, just intelligent marketing automation that can help you achieve more in a shorter time. Our platform uses artificial intelligence to automate emails. It outperforms rules-driven campaigns and saves you time and headaches. ReSci is trusted by some of the most well-known brands in the world for its performance and deliverability. Each day, our AI makes 7 billion predictions. Our award-winning platform detects hidden patterns in customer data to help you make data-driven decisions. We can predict the buying intent and affinity of each customer towards a particular product, their current stage in the purchasing cycle, as well as where they will be purchasing it. The first Customer Data Platform to incorporate AI predictions. Manage customer relationships, gain insight into their patterns and behaviors, and see predictions for all users.

The next generation CRM is human-friendly. The only Edge AI platform that puts sellers first can change sales behavior and increase effectiveness. Tact.ai has the perfect partner to improve your existing CRM, and gain control over your CRM footprint for a better future. It boasts a three-decade history of enterprise software and CRM, as well as a flexible engagement model that is future proof and future proof technology. Tact Assistant puts sellers first. Tact Assistant is the only user interface that combines real-time tracking, data entry on-the-fly, actionable nudges, insights, and productivity boosters. It's the only one-stop-shop for all things CRM.

Skyfii IO Platform integrates data intelligence and marketing tools to improve visitor experience by better understanding behavior. Skyfii IO integrates with a variety of digital and physical data sources to give businesses a better understanding of their visitors and allows them to reach them with personalized content across all channels. Guest WiFi - Create a strong customer base and deliver engaging experiences via your WiFi captive portals IO Engage – Automated, data-driven digital marketing suite. Whether you are at your venue or outside, deliver highly targeted multichannel campaigns to your visitors. Engage your visitors via WiFi portals, SMS and Email, as well as Mobile Apps. IO Insight – Combine data from multiple sources to understand visitor behavior and movement.

Blueshift helps brands deliver connected, relevant experiences to every customer interaction. It's SmartHub CDP gives brands the complete toolkit to deliver 1:1 experiences seamlessly across the entire Omnichannel Journey, including real-time data fusion, audience segmentation and predictive intelligence. This flexible platform is easy to use and unifies customer data from all sources. It unlocks intelligence with customizable artificial intelligence, activates data across touchpoints in the real-time, and uses intelligent decisioning to activate data across touchpoints. It's never been easier to deliver customer-centric experiences that increase revenue and drive results.