Best Customer Data Platform Software of 2024

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Customer Link, a PwC Product is a customer data platform that unites your data with decades of PwC third party data to create a 360-degree view of your customers. You can create better and more personalized experiences using unmatched customer data that you won't find on any other customer data platform. You can create consistent and personalized engagement across all channels, devices and devices that best suit your customers' needs. A holistic and dynamic customer profile shows how your customers respond to changes in demand and tells you when and how to act using call-to-action triggers. With PwC's AI/machine learning models, you can create a holistic view of individuals, households, key segments, and consumers. Transparency into your customer engagement, channel spend, and customer engagement performance. Find new opportunities with higher rewards and see where money is being wasted.

Jitsu is open-sourced and licensed under the MIT-license. We support Heroku and Docker, Docker Compose, and many other deployment methods. Jitsu is very easy to use. Everything can be configured using a simple UI. Check out the complete list of destinations supported by Jitsu. Destination can be a data warehouse (database), or an external service with API. Jitsu delivers data to a destination in a reliable manner: data will be kept in an internally persistent queue until destination becomes online again. Jitsu applies geo resolution during enrichment. Geo resolution is the ability to determine the country, city, zip code, and other location data of a user from their IP address. Jitsu Cloud is our SaaS platform. The cloud product includes all features of the open-source version. Free access to up to 250,000 events per calendar month

HealthVerity Consent is a cloud-based software that helps organizations manage and govern permissions for consumer data use across internal systems and external suppliers. This will ensure compliance with privacy laws. HealthVerity Consent centrally manages opt-in and out preferences from multiple systems within an enterprise. This consolidates permissions and acts like the single source truth. All consumer data source systems within the organization and in partner networks should be notified of any changes in consent permissions. Compliance becomes easy and automatic when all parties are kept up-to-date on the most accurate information. Consolidate and reconcile individual consumer data permissions from a central location. Rapidly deploy technology without interfering with existing systems or operations. Create a shared, immutable log that allows consent permissions to be granted and consumers data requests.

Unify all touchpoints of your customer across all channels and platforms. Make a personal impression wherever you meet your customer. Unify all touchpoints of your customer across all channels and platforms, and you will make a personal impression wherever you meet your customer. Raptor's Merchandising Center allows you to use your recommendation modules on any channel you choose. You can increase exposure for specific products and place them in the customers' line of sight. This combines customer relevance with product promotion. You can create an exceptional shopping experience by empowering personalized product recommendations in real time. This will increase your basket size and order value, as well as revenue per visit. It will also significantly improve customer experience. You will receive highly personalized e-mails that include product recommendations and are tailored to each subscriber.

Lead activation is the ability maximize revenue from visitors who have already visited your website, app, or landing pages. It allows you to focus on lead quality, and improve ROI. We believe in technology-driven business, not technology-driven businesses. Our platform is a unique combination marketing and customer experience. Both should be at the centre of the business. Scalable and performance-oriented, our solution was born out of the need to unify web and contact centre experiences, transforming them into personal, coherent journeys. A flexible, end-to-end digital marketing toolbox designed with flexibility in view. Score and qualify leads, build audiences and personalise and optimize experiences on the web. We don't believe that one-size-fits all approaches are the best. Our partnership with customers begins with an assessment of the company’s digital maturity using BySide Lead Activation Diagnostic.

Prescriptive analytics applications are built using AI on cloud for customer-facing companies. Our focus today is on AI to reimagine the role of analytics in a way that human intelligence has never done. AI is already changing how we do business. We can reimagine the way you do business using your data and our AI and prescriptive analytical capabilities. This will allow us to reimagine the relationship with your customers in a way that our human capabilities cannot. Retail is a competitive industry that requires customers to treat each customer as an individual. If you're unable to run certain marketing programs today, consider a CDP.

Releva is the best customer data platform for B2B eCommerce and B2C. It combines a powerful product demand forecasting engine and cash flow forecasting engine with state of the art product positioning and recommendations engine for omnichannel to deliver over 2x year-over-year growth. Releva's data-driven approach allows you to automate growth and increase revenues in a world where customers are increasingly aware of their personal data collection and usage. In return for sharing customers' data only with the brands they love, you can offer unique personalization and product experiences across all channels. Based on events, store and analyse eCommerce customers' data. Predict their intentions and recommend products they will love. Artificial intelligence is deeply embedded in the system and serves best-in-the-industry personalization and recommendation layer at every step of customer journey.

Trunomi is the most trusted Data Privacy platform for businesses that want more than a compliance suite. Businesses prefer our technology for privacy compliance because we offer comprehensive solutions that do not require you to see, copy, or store any PII. Trunomi instead uses metadata to provide seamless Privacy services - making it fast, secure, and Privacy-by-Design. Based on your rules, automate any actions against data sets that have expired. Combine personal data from different systems and databases into one record. Visualize where data travels across borders, systems, and partners. Understanding where source data ends up in your company and where it is copied to and from will help you understand the implications.

EPICA and Microsoft have partnered to move their prediction platform to Azure, Microsoft’s cloud platform. This gives our clients and suppliers secure and instant access to EPICA's data-science tools. Companies use Sophia® AI and the EPICA Platform to predict and outperform their competition. Our easy implementation process makes it easy to integrate your existing technology stack. You can detect patterns and predict your customer's next move by making highly accurate predictions about their purchase intentions. Find out the likelihood of each shopper purchasing a product or action. In return for their data, create the personalized experience they expect. Your store and/or your ads campaigns should offer a cohesive and immersive experience. The quality and quantity of data that the AI engine can learn from is key to accurate predictions.

D&B Rev.Up, the open RevTech platform that B2B marketers have been waiting to use, is finally here. D&B Rev.Up ABX is the first product on this platform. It helps you increase revenue by combining unified data, targeting audiences, and personalizing activations across channels. You can also track your results. All powered by our industry-leading CDP. Plus, connectors to any Martech or Salestech so you don't get stuck in another tech silo. Citrix uses Dun & Bradstreet for their marketing and sales teams to target the right accounts and send the right messages to increase pipeline size and deal size. LiveRamp wanted more accounts. They deployed Dun & Bradstreet to expand their account base and now run targeted, integrated campaigns to top accounts.

Retailers and brands can work together to increase customer value. Omnichannel personalization, retail media and data monetization solutions are available for specialty, drug, and grocery retailers as well as their brands. Data science automation enables self-service customer analytics and targeting. AI-driven, one-to-one marketing interactions across all channels at scale. Collaboration outside the box Monetize your media assets and data. CiValue's retail solution leverages AI to help retailers increase their margins. It enables them to launch their retail media network faster with an end-to-end solution for data management and automated activation, measurement &attribution, and automated activation. Retail media solutions from ciValues enable brands and retailers to identify potential risks and opportunities for advertisements and offers. Using ciValue’s predictive audience-building capabilities, hyper-targeted ads can be created in just a few clicks that match customer preferences and brands' objectives.

Encourage customers to sign up to share their data to receive exclusive offers based upon their real interests, financial situation, and buying behavior. Attract new customers and increase frequency with your existing customers. Customer loyalty is enhanced by offering sustainability rewards. Data insights are available to help you drive personalization and AI. Increase revenue and improve cross-selling and upselling. You will be protected from competition "Innovation as a Service" helps you save money. 100% performance marketing based on spending behavior & financial data-driven audience. State-of-the-art encryption and security technology. A complete platform managed for your benefit. No technical implementation from your side. You must be driven by kindness, mastery and honesty. Customers empowered to take control over their data. 100% explicit opt-in for data utilization.

Perx Technologies, a Singapore-based Lifestyle Marketing SaaS Platform, is a category-creating Lifestyle Marketing SaaS Platform that helps large enterprises and digital native business transform from being transient and transactional into delivering continuous and meaningful customer interactions in the digital economy. This platform allows you to influence and drive customer action. It's never been easier to reward customers with personalized rewards. Enterprises are rushing to create mobile-first net new revenue streams through becoming 2 sided marketplaces. The Perx Lifestyle Marketing Platform allows enterprises to redefine customer engagement, create a marketplace for commerce in under 30 days, and be a strong Adtech competitor in the mobile-first economic. The platform powers large, global brands and allows organizations of all sizes the opportunity to monetize customer engagements through personalized, revenue-generating digital experiences that millions of end customers can enjoy.

Mininglamp's Customer Data Platform, (CDP), integrates consumer data from sales, marketing, and service channels to provide superior customer experience. It is a powerful, one-stop solution for data access, data governance and data modeling. It identifies and connects customers across platforms and devices based on Super IDs. This makes it easier for enterprises and sales teams to provide better customer service and centralized customer management. A data aggregation centre (data governance platform) provides scalable services to enterprises without compromising product stability and performance. It has been developing industry-based marketing data models using its extensive analysis and close cooperation with benchmark customers over many years. It has years of experience in data management and application, and can help you with different business situations.

MAPTUAL, a ODAIA product, looks at the entire customer journey from beginning to end. MAPTUAL uses cutting-edge analytical tools, AI, and ML to deliver predictive insights to pharma commercial departments on a real time basis. This allows for precision targeting, better resource utilization, and commercial agility. All this is in one software-as-a-service (SaaS), package that works with data you already own. This customer insight tool integrates data from both internal and external sources. MAPTUAL uses proprietary algorithms to provide real-time predictive insights to your sales or marketing teams. This will allow them to better allocate their resources and create highly personalized customer engagement. Market drivers can be used to refine customer targeting. As needed, adjust them in real time. To deliver the best experience, measure, optimize and hyper-personalize your message to the HCP using the best channels.

All-in-one CDP that can gather and qualify data in endless ways, as well as drawing a 360o profile for your clients. We will go to your sources, embed data into Data Lake, and then qualify it in our Data Hub. This will allow us to create visual and friendly navigation dashboards as well as analytics templates. All this to help you communicate more assertively with your clients. All this and more in one Zoox solution. ELT with +150 native connections. You can run a data pipeline in minutes and ensure that all your data is up-to-date and trustworthy. Our solution allows you to transform your data using DBT (Data Build Tool). Combine your data with market analysis, over 200 variables, and company inventories to explore. You can also connect to APIs of our partners. You can also use our pre-built analytics templates. They range from shop performance to risk model. We can also create a custom template for you and place it in your data pipeline.

From day one, predict future value. Retina provides customer intelligence solutions that provide accurate metrics on customer lifetime value early in the customer journey. With the most accurate CLV metrics, optimize marketing budgets, increase brand equity, and drive predictable repeat revenue. Improved targeting, ad relevance and conversion rates will help you align customer acquisition around CLV. Based on your best customers, you can create lookalike audiences. Instead of focusing on demographics, focus on customer behavior. Find the attributes that make leads more likely convert. Discover the features that drive customer behavior. Design customer journeys that positively impact the lifetime value of your customers. Make changes to increase the value of your customers. Retina calculates individual customer lifetime value using a sample of customer data. This is done before you buy.

A great customer experience requires that you have a clear understanding of your customer and their current situation. Many companies have difficulty managing and activating customer data, even though they have more customer information than ever before. This is especially true if you want to personalize at scale and in real-time. CSG CDP brings together all of your enterprise's customer data into a single system. This allows you to drive exceptional customer engagement using a data-driven approach. CSG CDP combines data from multiple sources and unites them into coherent customer profiles. Then, it segments actionable data sets to power your campaigns. This transforms complexity into clear, simple customer-centric action.

We are the technology leader for Customer Data Platforms, Fraud Data Platforms (FDP), and Customer Data Management (CDM). Data-driven businesses are a competitive advantage. They just need the right tools to unlock the right information at the right time. Our data solutions allow you to instantly collect, contextualize, and activate data. This gives you full control over your data and allows you to make better business decisions. Celebrus' privacy and security features mean that you don't have to spend hours verifying compliance. As if you were selling face-to–face, connect instantly with your customers. To deliver customized experiences that customers love, capture, contextualize and activate audience information. You can protect your customers from financial fraud and online fraud by identifying fraudsters through their unique behavior. Continuous authentication, invisible and frictionless, improves customer experience.

Nominow, the original Dutch-developed customer data platform, harvests touchpoint data from any source that your organization may have. It continuously builds and enriches customer profiles from a single source of truth. This makes it a valuable resource for any marketing campaign, event, or customer interaction you might want to start. Every company has its own optimized marketing tech stack. Therefore, every Nominow implementation will be unique. We work with you and your team to assess the current situation and the strategic direction in which Nominow will operate. We evaluate customer data sources, IT environment, and specific requirements. Your Nominow solution will always be tailored to your particular situation and needs. To give you real, actionable insights on your customers, we make sure that you have complete control over your customer data. Nominow implementations typically take 6-8 weeks.

Premium content from NBCUniversal One Platform™, resonates with audiences, defines culture and builds fandom all over the globe. Our rich and varied storytelling reaches nearly 700M adults each month*. This allows our advertising partners to connect with premium material and reach their desired audience on any screen.

With the flexibility of flexible deployment models and IBM Master Data Management (MDM), you can trust, govern, and act upon your data. You can scale faster, scale more easily, and reduce costs. This fully managed offering allows you to accelerate experimentation and innovation with minimal infrastructure and admin hassles. With a low entry cost and subscription licensing options, you can reduce the initial cost of new projects and take on less risk. Master Data Management is faster to deploy and provision, allowing you to devote more resources for new solutions and innovation. IBM Master Data Management Cloud helps you maintain uptime through optimized, built-in high availability. It also offers improved ease of use and optimization. The IBM Spectrum®, Protect technology is the foundation of the MDM fully customizable, integrated hardware and software infrastructure. All or part of your MDM workload can be moved to the cloud.

A user interface that is accessible from mobile devices and sales counters provides a quick and easy way to see all inventory and customer orders. These purpose-built tools allow for cross-sell and upsell recommendations, standardize inventory and task management processes, and enable flexible fulfillment options (such curbside pickup, buy in-store, pickup in-store, ship from store), and management of returns across all channels. IBM Sterling Store Engagement allows your store employees to provide omnichannel services in-store for fulfillment, inventory management and customer service. Customers can receive personalized recommendations for cross-sell and up-sell opportunities. Get inventory location data to optimize pick, pack, ship or pickup process. Monitor and manage employees' activities and tasks. Customers don't have to wait in line to purchase or checkout in-store products.

Salesforce customers can leverage and maximize customer data with Qinship to create hyper-targeted audiences in real time. All you need to increase revenue and make a profit is one platform. Qinship is an advanced ecommerce marketing platform that empowers B2C businesses to gain deep customer insights and build brand loyalty. Qinship is a cloud-based, secure and scalable solution that allows B2C ecommerce companies to identify, segment, and score customers in real time. This helps increase customer lifetime value. Marketers can market with great relevance, see direct ROI on media spend, and provide a more personal experience to prospects and customers.