Best CTV & OTT Advertising Platforms of 2024

Magnite is the largest independent sell-side advertising platform in the world. We can help you win in every channel, every format, and on your terms. We don't compete with you. Instead, we work for your success. This means you have full access to all we have: our tech and teams to keep your technology up-to-date, our deep experience to guide and our independence to offer open-minded advice. There are no hidden fees or walls around our garden. Every dollar you spend goes further. You have access to our global scale, fraud protection and top-notch tech to help find more audiences wherever they are. Magnite (NASDAQ MGNI) is the largest independent sell-side advertising platform in the world. It combines Rubicon Project’s programmatic expertise and Telaria’s CTV leadership. Our technology allows publishers to monetize content across all screens and formats, including desktop, mobile, and CTV.

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

Combine the power and prestige of TV advertising with a suite that optimizes, attributions, and targets to maximize television's performance. Connected TV has been transformed from a brand marketing channel into a paid search and social platform. This allows you to launch self-managed campaigns focused on revenue and conversions. MNTN develops advertising software for brands that can drive measurable conversions, revenue and site visits through the power TV. MNTN Performance TV is the first and only connected TV advertising platform that can be used for direct-response marketing goals. It redefines the possibilities for advertisers with TV, allowing them to tie performance directly to their TV ads. Television is the most powerful advertising medium in the world. It should be used in direct-response marketing strategies for advertisers, just like social media and paid search.

Wurl Perform allows streamers to run promotional advertising campaigns that attract new viewers or retain customers. The world's first and only machine-learning-powered performance marketing solution for CTV. Wurl Perform uses machine-learning based on hundreds millions of TV viewers to identify people who are most interested in promoted content. Wurl Perform is highly effective. Every campaign impression and conversion is tracked, which allows streamers to track ROAS (return-on-ad investment). Traditional TV networks have been delivering 15- and 30-second promo campaigns to increase viewership for decades. These campaigns cannot be tailored or measured for each viewer. Wurl Perform is a machine learning platform that allows streamers to target specific promotional campaigns and measure the results. Wurl Perform's innovative approach manages streaming TV's explosive growth.

Full-stack, programmatic advertising is the future of TV. It's here for today, tomorrow and beyond. Tune campaign planning to predict performance. Adjust dayparting and RFPs. Our pre-sales planer gives you a comprehensive, instant view of the opportunities across programmatic CTV's bid stream. Our mapping of US households includes 100% of OTT markets in 210 domestic DMAs. Our data, local coordination, and decisioning engine provide high-fidelity views on hard-to-find audience. A granular view allows you to buy smarter, move quicker, and improve performance. Our modular UI is flexible enough to power any application, whether it's built-in or custom-built. Bring your own data or deal IDs, and our full stack platform, proprietary bidder and identity graph can take it from there. The comprehensive tools that you need are designed for modern TV advertising. Increase your CTV reach and revenue across all media channels.

Use one tool to manage your entire campaign, from media planning to creative development and measurement. Manage creative, analytics and TV teams with a single tool that brings everyone together for insights sharing, more efficient work and closer access to data. You can access all your audience insights with a single tool to ensure that you reach the right people. Automate steps such as bidding and optimization using machine learning. This will help you respond faster to customer needs. Display & Video 360 lets you know exactly how much money is spent on advertising and where it's being placed. Display & Video 360 puts you in control. Display & Video 360 offers the features you need to manage your campaign from start to finish, including creative workspaces, automated bidding, and improved collaboration.

We combine thousands signals from real-time data on location, online and off-line behavioral patterns, demographics, and third party data. Your advertising should start with a precision-built audience. Agility is your only complete solution for reaching your target audience where they are, with the right creative at the right moment. Streaming platforms such as podcasts or music applications. Digital billboards, taxitops, bus shelters, and networks screens in places such as gas stations. Media that matches the natural content of consumer feeds. We will produce video, audio and display ads at no charge to you. There are limitations, but we are generous. Agility provides real-time access to all inventory types, wherever your audience is on the internet.

Connect with your audience on the smallest screen to the largest in the house. Access to industry-leading experts who have a track record of delivering results for brands. Manage campaigns with proprietary technology that delivers results throughout the entire marketing funnel. Deliver ads in a safe, high-impact environment to audiences across the Rakuten eco-system. Global advertisers are in high demand for a custom-built portfolio of leading industry publishers connected to Rakuten’s audience engine. Brands return to us because we deliver consistent results and measurable impact. Rakuten CTV's local market experts will sell a collection of premium inventory. No hidden fees or intermediary fees.

Rakuten Advertising offers hassle-free access through CTVision+ to premium video inventory, backed by local experts. We'll help you find your audience to tell your brand story. CTV can be purchased without the hassle. You can get the scale you require without compromising quality. Serve brand placements that are impactful to a captive audience on the largest screen in the home. Utilize our expertise in CTV strategy and media to optimize performance. Access the latest innovations and formats in advertising to deliver dynamic and personalized viewer experiences, and drive downstream performance. You can get the scale you require without compromising brand safety, and enjoy reliable and transparent reports.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

We are setting new standards in digital advertising. We are an independent, end-to-end programmatic advertisement solution that brings transparency, truth, and integrity to the industry, solving key problems that challenge it. We are built to solve tomorrow's problems and perform today. We are constantly innovating to meet the needs of our clients with simplicity, agility, and expertise. This allows us to drive maximum value and efficiency. EMX is a global and independent supply source. It's the programmatic advertising gateway that allows you to buy ads on CTV, Video, or Display across all screens. EMX connects sellers with a global marketplace for advertising, using our patented marketing technology. This allows you to maximize your ad inventory across all formats, platforms, and formats, while maintaining full control and transparency.

We help publishers realize the full potential their digital assets by putting the publisher first. This allows marketers transparent access to high-quality inventory and provides transparency. We have been at the forefront in sell-side innovation for many years, with a long-term focus putting the publisher first. We provide valuable audience insights as well as sophisticated, machine-learning algorithms that enable top-tier monetization across all devices, channels, and ad formats. PubMatic has built a global infrastructure that allows for meaningful connections between brands, consumers, and content at scale. It gives you the power to make strategic, smart decisions. Our product vision is for clients to have a complete advertising technology stack. We created a system that is flexible, where each component can be extended and customized.

Allroll is a unique software that allows you to grow your OTT channel at a lower price than native marketing platforms. Place your ads in front millions of viewers to create a steady audience flow for your CTV channels. An easy-to-use digital platform allows you to reach your potential viewers by targeting them by their interests, location, device and other parameters. Analyze your audience activity and streamline your ad performance. You can easily manage your ad inventory with the plug-and play approach. Promised eCPM fill rates and promise monetization opportunities will allow you to fully realize your potential. You can monetize your channel using the vast pool of premium demand sources. Get global support to improve your marketing strategy. Analyze your results and optimize them. Your CTV/OTT ad campaigns can be upgraded.

Unruly allows advertisers to reach new heights in performance and brand awareness in CTV, video, and display campaigns by engaging global audiences within safe, premium environments. Unruly's innovative technology, unique audience insights and engaging creative solutions allow brands and agencies worldwide to maximize the performance and reach of their CTV, display and video advertising. We are able to identify the unique cultural, behavioral, and emotional drivers that will make your campaign a success. Our industry-recognized brand safety promise underpinning UnrulyX helps to protect your online reputation. UnrulyX Shield is a combination of third-party integrations, industry certifications, and in-house technology to ensure that we play a leading role in improving the ad experience for publishers, advertisers, and consumers.

Our wide range of video formats will engage and convert your audience across multiple platforms. Increase your revenue by monetizing content with high-quality video ads. Delivering video ads that are precisely targeted will elevate your dating campaigns. Video content that is appealing can increase brand awareness and attract new customers. VeedX has a deep understanding of the gambling and betting industries.

WideOrbit makes it easier for media companies to do more business and close more sales. It is the only platform that connects everything -- from pitch to payment, digital ads and cash-in-advance. You can maximize efficiency with tools that consolidate all media purchasing and selling efforts into a single platform. A holistic view of all data across all channels, markets and platforms allows you to make better business decisions. This includes sales, finance, third parties, and more. Strategic integrations can maximize revenue by optimizing demand sources, optimizing inventory, and streamlining workflows between disparate systems.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.