Wurl Reviews

Wurl Description

Wurl Perform allows streamers to run promotional advertising campaigns that attract new viewers or retain customers. The world's first and only machine-learning-powered performance marketing solution for CTV. Wurl Perform uses machine-learning based on hundreds millions of TV viewers to identify people who are most interested in promoted content. Wurl Perform is highly effective. Every campaign impression and conversion is tracked, which allows streamers to track ROAS (return-on-ad investment). Traditional TV networks have been delivering 15- and 30-second promo campaigns to increase viewership for decades. These campaigns cannot be tailored or measured for each viewer. Wurl Perform is a machine learning platform that allows streamers to target specific promotional campaigns and measure the results. Wurl Perform's innovative approach manages streaming TV's explosive growth.