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Description
Wurl Perform empowers streamers to implement promotional advertising initiatives aimed at both attracting new audiences and retaining current viewers. This platform is the first of its kind, leveraging machine learning to enhance performance marketing specifically for connected TV (CTV). By analyzing data from hundreds of millions of TV viewers, Wurl Perform can effectively pinpoint individuals who demonstrate a strong interest in the content being promoted. This innovative tool not only boosts campaign effectiveness but also provides comprehensive metrics on every impression and conversion, enabling streamers to accurately assess their return on ad spending (ROAS). Traditionally, TV networks relied on 15 and 30-second promotional spots to grow their viewership, but these methods lack the ability to target specific audiences or measure outcomes with precision. Wurl Perform revolutionizes this landscape by allowing streamers to utilize machine learning for targeted promotional campaigns and detailed result tracking. As streaming TV continues to expand at an unprecedented rate, Wurl Perform's groundbreaking strategy offers a vital solution for managing this growth and optimizing advertising efforts.
Description
Zefr operates as a video advertising platform that provides targeted video ad placements prior to launch. This platform allows advertisers to execute extensive video campaigns tailored to specific brand preferences, ensuring precision, control, and effectiveness in their outreach. With a focus on YouTube, Zefr’s technology facilitates sophisticated, dynamic targeting aimed at the most relevant videos for brands. Our solutions ensure that video content is targeted precisely on the largest video-sharing platform globally. For brands, achieving success in the online video landscape begins with strategically aligning with suitable content. When your advertisement is placed alongside the right content and context, it can lead to significant immediate media impact while also enhancing long-term brand value. The operational process begins with Zefr identifying every new video uploaded to YouTube. We meticulously analyze the video’s meta-data to understand its context and assess its potential relevance for brand advertising. Additionally, our proprietary forecasting model estimates the expected views and impressions, enabling brands to effectively maximize the reach of their advertising campaigns. Ultimately, Zefr empowers advertisers to connect their messages with the right audience in an optimal setting.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Nielsen Marketing Cloud
YouTube
comScore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Wurl
Country
United States
Website
www.wurl.com/service/perform/
Vendor Details
Company Name
Zefr
Founded
2009
Country
United States
Website
zefr.com/video-advertising
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization