Zefr Description
Zefr is a video advertising platform which delivers pre-flight targeted video placements. Their platform allows advertisers to create scaled video campaigns that are based on brand preferences. This is possible with precision, control and effectiveness. Zefr's platform allows for dynamic targeting with nuanced, targeted targeting on YouTube's most brand-relevant videos. Our solutions enable precise targeting of video content on the largest video platform in the world. Aligning with the right content is key to brand success in online videos. Your ad will have immediate media impact and long-term brand success if it is placed in the right context. Here's how it works. Zefr searches YouTube for every video. The meta-data is then analyzed to determine the context and relevance of the video for brands to advertise against. Our proprietary model predicts the number of views and impressions needed to scale your campaigns.