Compare Wipro Promax vs. o9 Solutions

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

An all-encompassing platform for planning, analytics, and data is revolutionizing decision-making in supply chain management, revenue generation, and profit and loss strategies for large enterprises, catering to the demands of the digital era's speed and scalability. Within every global organization, there exists a multitude of planning processes—including demand, supply chain, revenue, product, and financial planning—that often operate in isolation, resulting in a fragmented approach to decision-making. These processes tend to be slow and sequential, which does not effectively address the intricate challenges, unpredictability, and expansive scale faced by modern businesses. Moreover, the abundance of data available today, sourced both internally and externally, poses a unique challenge; while companies have access to descriptive analytics, they often struggle to extract actionable insights that can lead to more informed and timely decisions. Ultimately, the need for integrated solutions that harness data efficiently has never been more critical in navigating today's complex business landscape.