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Description
Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.
Description
In the process of evaluating visits, shift your focus from assessing sales volume to analyzing conversion rates. Examine patterns in traffic, including spikes and routes taken. Our platform serves as an essential tool for your weekly sales meetings! Assess the influence of your displays on brand recognition by tracking the number of unique contacts reached and the total exhibitions held, as well as your effectiveness in driving store visits (the count of individuals who visited the store post-display interaction). Additionally, gather comprehensive attendance metrics, such as foot traffic nearby, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Transition from mere assumptions to data-driven insights! By prioritizing these vital metrics, you can derive a precise return on investment for your promotional activities. The reliability of our measurements has been confirmed by over 150,000 manual counts conducted across numerous retail locations. Routine audits are implemented to ensure the integrity of our metrics, empowering you to make informed strategic choices backed by trustworthy data. This commitment to precision not only enhances your marketing strategies but also fosters greater customer engagement.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
Singapore
Website
traxretail.com
Vendor Details
Company Name
What the Shop
Founded
2014
Country
France
Website
www.what-the-shop.com/analytics.php
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management