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ease
features
design
support

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ease
features
design
support

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Description

Whenever you integrate a tag into your website, you inadvertently allow various unknown vendors to access your data. It's crucial to identify which tags might be compromising your security and to have the ability to block them swiftly. While marketers rely on martech tools to enhance their digital campaigns, the introduction of each tool also opens the door for multiple unknown vendors to tap into your data. By watching the video, you can discover how TagControl helps to reduce these risks effectively. For many enterprise organizations, the marketing team operates with an extensive martech stack that relies on these tags embedded within their websites. Although these tags enable vendors to access the required data for their services, they frequently also grant access to other unidentified entities. Buried within the coding of the tags supplied by martech vendors are additional piggyback tags that permit partner organizations to access user data without explicit consent. These piggyback tags not only pose security threats but can also lead to violations of privacy laws and negatively impact user experience. Thus, being aware of these issues is vital for maintaining both data security and user trust.

Description

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Screenshots View All

Integrations

ActionIQ
ActiveCampaign
Adobe Analytics
Blueshift
Canopy
Cordial
Crobox
Databricks Data Intelligence Platform
Econda
Extole
Eyeota
FullContact
Google Search Ads 360
GrowthLoop
Lytics
Partnerize
Proximic by Comscore
RIVN
eKomi

Integrations

ActionIQ
ActiveCampaign
Adobe Analytics
Blueshift
Canopy
Cordial
Crobox
Databricks Data Intelligence Platform
Econda
Extole
Eyeota
FullContact
Google Search Ads 360
GrowthLoop
Lytics
Partnerize
Proximic by Comscore
RIVN
eKomi

Integrations

ActionIQ
ActiveCampaign
Adobe Analytics
Blueshift
Canopy
Cordial
Crobox
Databricks Data Intelligence Platform
Econda
Extole
Eyeota
FullContact
Google Search Ads 360
GrowthLoop
Lytics
Partnerize
Proximic by Comscore
RIVN
eKomi

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Crownpeak

Founded

2001

Country

United States

Website

www.crownpeak.com/products/monitoring-solutions/tagcontrol

Vendor Details

Company Name

Tealium

Founded

2008

Country

United States

Website

tealium.com

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Product Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Master Data Management

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

Streaming Analytics

Data Enrichment
Data Wrangling / Data Prep
Multiple Data Source Support
Process Automation
Real-time Analysis / Reporting
Visualization Dashboards

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Alternatives

Alternatives

Alternatives

TagCommander Reviews

TagCommander

Commanders Act
Segment Reviews

Segment

Twilio
The Tag Monitor Reviews

The Tag Monitor

Code Cube
ONEcount Reviews

ONEcount

GCN Publishing, Inc.
Mortar Reviews

Mortar

MortarAI