Compare TELUS Trade Promotion Management vs. Wipro Promax

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI. Key Features & Capabilities: AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance. Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems. Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility. Operational Advantage & Support: Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.