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features
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support

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Description

Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.

Description

StayinFront Digital delivers accurate and consistent analytics on shopper and customer services, allowing retailers to gain valuable insights into how various initiatives within their physical stores influence behavior, enhance customer experience, and improve operational efficiency while maintaining compliance with privacy regulations. Their in-store analytics monitor foot traffic, queue durations, and customer movement, offering comprehensive and timely information about shoppers' reactions to particular store layouts, merchandising strategies, staffing effectiveness, and promotional efforts. Additionally, real-time alerts generated from shopper analytics can be sent to managers or staff, enabling them to address specific challenges or seize opportunities as they emerge. StayinFront transforms data on shopper foot traffic, movement, and behavior into vibrant, user-friendly dashboards and key performance indicators (KPIs). Retailers can track the number of individuals who pass by, enter, or exit their store while also gaining insights into customer dwell times at end caps, display walls, and tables. This detailed analysis empowers retailers to make informed decisions that can significantly enhance the shopping experience.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Cierant Corporation

Founded

1987

Country

United States

Website

www.cierant.com/explore/shopt/

Vendor Details

Company Name

StayinFront

Country

United States

Website

www.stayinfrontdigital.com/video-analysis/

Product Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Alternatives

Alternatives