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ease
features
design
support

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Description

Incorporating insights related to customer opinions, convictions, and preferences enhances the effectiveness of other systems. While conventional web analytics may simply report on past events, we empower you to make informed decisions based on underlying reasons. Gaining insights into why a specific variation succeeded allows you to apply that knowledge throughout your organization. This understanding enables you to strategically allocate funds to campaigns that cater to your most valuable customer segments, ensuring a more targeted approach. By leveraging these insights, you can ultimately drive better outcomes and foster stronger customer relationships.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Connexity
Daisycon
Facebook
Google Analytics
Google Data Studio
Google Marketing Platform
Google Sheets
Instagram
Microsoft Power BI
MixCommander
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
Tradedoubler
Tripadvisor

Integrations

Adobe Analytics
Connexity
Daisycon
Facebook
Google Analytics
Google Data Studio
Google Marketing Platform
Google Sheets
Instagram
Microsoft Power BI
MixCommander
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
Tradedoubler
Tripadvisor

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

1500€/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Pulse Insights

Website

pulseinsights.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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