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Average Ratings 0 Ratings

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ease
features
design
support

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Description

OuterSignal is a cutting-edge platform that enhances customer intelligence and data enrichment for ecommerce and direct-to-consumer brands, allowing them to discover the genuine identities and traits of their clientele in real-time. By seamlessly integrating with commerce platforms, it enriches each order with extensive demographic, professional, and behavioral insights, empowering brands to move beyond mere assumptions about their purchasers. The platform swiftly identifies high-value and influential customers, such as celebrities, executives, athletes, and micro-influencers, providing alerts to teams so they can seize opportunities while they remain pertinent. Furthermore, it delivers comprehensive customer profiles that include details like age, gender, location, income, profession, and social influence, facilitating more accurate audience segmentation and a deeper grasp of customer dynamics. This wealth of information enables brands to craft detailed personas, track trends among their customer segments, and refine their targeting strategies for increased effectiveness. Ultimately, OuterSignal equips brands with the insights necessary to enhance their marketing efforts and foster stronger connections with their customers.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

BigCommerce
Databricks
Eyeota
Gorgias
Klaviyo
Proximic by Comscore
Shopify
Slack
WooCommerce
Zapier

Integrations

BigCommerce
Databricks
Eyeota
Gorgias
Klaviyo
Proximic by Comscore
Shopify
Slack
WooCommerce
Zapier

Pricing Details

$49 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

OuterSignal

Country

United States

Website

www.outersignal.com

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Alternatives

Alternatives

ONEcount Reviews

ONEcount

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