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Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
Description
Utilize advanced mathematical models to categorize your customers based on their loyalty levels. Focus on converting first-time purchasers into loyal patrons while enhancing their retention rates. Develop tailored marketing campaigns aimed at essential customer groups to maximize engagement. Boost your revenue and customer interaction through integrated communication channels like email, push notifications, and SMS. Facilitate the launch of email marketing initiatives targeting intricate segments without the need for extensive IT support. Implement cross-channel outreach using email, push notifications, and SMS to ensure consistent messaging. Provide customized offers to your customers at optimal times through their preferred communication channels. Leverage product recommendations in emails, push notifications, and SMS to create a personalized marketing approach tailored to specific scenarios and customer segments. Ensure that your communications reach customers through the platforms they utilize on a daily basis. Your website and mobile application should be flexible enough to adapt to the interests and requirements of your customers. A Campaign Management System enables segmentation based on customer behavior across your website, mobile application, and email interactions, allowing for more effective marketing strategies. This comprehensive approach will not only enhance customer satisfaction but also foster long-term loyalty and engagement.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Vendor Details
Company Name
Retail Rocket
Founded
2012
Country
Netherlands
Website
retailrocket.net
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Product Features
eCommerce Marketing
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights