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Description
Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.
Description
Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.
API Access
Has API
API Access
Has API
Integrations
Contentsquare
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
BlueConic
Convert Experiences
Cvent Event Management
Integrations
Contentsquare
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
BlueConic
Convert Experiences
Cvent Event Management
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/advertising/
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/data-management-platform/
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization