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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Today’s marketing teams allocate their budgets across an increasing array of channels—such as paid social, search, programmatic, affiliate, and offline—but they seldom possess a comprehensive understanding of which channel is genuinely contributing to ROI. Often, data is scattered across various platforms, and metrics for spending and performance are housed in separate dashboards, leading to budgetary decisions based more on intuition or previous trends than on concrete evidence. Heliosz.AI's flagship platform, Optivos, is designed to bridge this gap by consolidating channel-specific spending and performance data into a single interface. By implementing marketing mix modeling and standardizing data, it ensures that metrics are easily comparable across different channels, transforming this integrated perspective into actionable insights. The platform not only highlights which channels are truly generating ROI but also offers recommendations for budget reallocation among channels and pinpoints the highest-performing channel to focus on for future campaigns. Furthermore, this unified approach empowers marketers to make informed decisions that can significantly enhance their overall strategy.

Description

WorkMagic delivers a triangulated measurement system that enables brands to accurately quantify the incremental lift of every marketing channel. Using automated geo incrementality testing, it creates test and control groups that show the real, causal impact of campaigns—without manual setup or technical overhead. The platform then refines attribution models and MMM using these results, giving brands a precise and trustworthy view of ROI. WorkMagic also measures halo effects across Amazon, retail, and wholesale, helping brands see the full spectrum of influence beyond just DTC. With a 10-minute integration and guided onboarding, companies can launch their first incrementality test within a week. Actionable insights reveal how much to spend daily on each channel, which campaigns deserve more budget, and when diminishing returns kick in. Brands using WorkMagic consistently see improvements in ROAS, MER, and CAC. It’s the measurement system built for modern paid media complexity—and for brands seeking profitable, data-backed growth.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Facebook No 
Instagram No 
LinkedIn No 
Shopify No 
TikTok No 
X (Twitter) No 
YouTube No 

Integrations

Facebook Yes 
Instagram Yes 
LinkedIn Yes 
Shopify Yes 
TikTok Yes 
X (Twitter) Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Heliosz.AI

Founded

2019

Country

United States

Website

www.heliosz.ai

Vendor Details

Company Name

WorkMagic

Founded

2023

Country

United States

Website

www.workmagic.io

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

eCommerce Marketing

AB Testing No 
Abandoned Cart Email No 
Analytics / ROI Tracking No 
Customer Data Profiles No 
Dynamic Content No 
Email Marketing No 
Email Personalization No 
Facebook Ads No 
Google Ads No 
Product Recommendations No 
Push Notifications No 
Retargeting No 
SMS Marketing No 
Search Marketing No 
Segmentation No 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails No 
Website Visitor Tracking No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

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