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features
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support

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Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

Description

Check out videos of real users of your website to find out. Get your first five user test results for free. Write down the tasks you want your users to complete on your website. To find the right users, you can choose from a variety of demographic factors. To hear users' thoughts and find out where they are stuck, collect videos. It can be time-consuming to analyze user testing videos. But, with our Collaborative Analysis suite it is quick and easy to turn user data into product action. Divide and conquer your results and then share key moments and findings to keep everyone on the same page. Collaborative Analysis is time-saving and encourages everyone to get involved in user data. Crowdsourcing can help you scale up your research! UXCrowd aggregates usability insights and ranks them with crowd voting. This allows you to immediately see which issues are most important to users. You can run more tests, identify the major issues faster, and then take action to improve your website using the wisdom of the crowd.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Cint Yes 
Figma Yes 
Lovable Yes 
PureSpectrum Yes 
QuestionPro No 
Respondent Yes 
User Interviews Yes 

Integrations

Cint No 
Figma No 
Lovable No 
PureSpectrum No 
QuestionPro Yes 
Respondent No 
User Interviews No 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Vendor Details

Company Name

TryMyUI

Founded

2009

Country

United States

Website

www.trymyui.com

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Software Testing

Automated Testing No 
Black-Box Testing No 
Dynamic Testing No 
Issue Tracking No 
Manual Testing No 
Quality Assurance Planning No 
Reporting / Analytics No 
Static Testing No 
Test Case Management No 
Variable Testing Methods No 
White-Box Testing No 

Usability Testing

A/B Testing Yes 
Annotations Yes 
Audience Targeting No 
Heatmaps No 
Impression Testing Yes 
Mobile Testing Yes 
Moderated Usability Testing Yes 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

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