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Description
Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.
Description
PersonaForce serves as your intelligent marketing assistant, utilizing AI technology to facilitate the rapid creation of buyer personas, engage with them for enhanced customer insights, and design campaigns that lead to improved results and a higher return on investment.
Key Features
- AI-Enhanced Persona Generation: Instantly create comprehensive B2B or B2C buyer personas by simply inputting a job title or business information, eliminating the need for complex prompts.
- Conversational Persona Interaction: Interact with your B2B personas to extract valuable customer insights, helping you to refine your marketing approaches effectively.
Benefits
- Enhanced Customer Insight: Achieve a profound understanding of your target audience's challenges and preferences, allowing for tailored and impactful marketing efforts.
- Significant Time Savings: Optimize the persona creation process and customer research, cutting down what typically takes hours or days to mere minutes.
Use Case
- Marketers: Quickly generate insightful buyer personas to deepen your understanding of your target demographic, which in turn supports the development of more personalized and successful marketing strategies. Additionally, this tool empowers marketers to adapt swiftly to changing market conditions by iterating on personas as new data emerges.
API Access
Has API
API Access
Has API
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Integrations
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Integrations
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Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$24.99/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ogury
Founded
2014
Country
United Kingdom
Website
ogury.com
Vendor Details
Company Name
PersonaForce
Founded
2023
Country
United States
Website
personaforce.ai/