Compare Octolis vs. mParticle

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model. For Salesforce, Plauti addresses the full lifecycle of data quality: > Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created. > Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time. > Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance. > Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach. All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden. For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Code-Cube.io is a comprehensive marketing observability solution that ensures the accuracy and reliability of tracking data across digital platforms. It continuously monitors tags, dataLayers, and conversion events to detect issues the moment they occur. By providing real-time alerts, the platform allows teams to quickly respond to tracking failures before they affect campaign performance or reporting accuracy. Its automated auditing capabilities remove the need for time-consuming manual QA processes, saving valuable resources. With features like Tag Monitor, users can oversee tag behavior across both client-side and server-side environments with full transparency. DataLayer Guard further strengthens data integrity by validating events, parameters, and values in real time. The platform helps businesses avoid wasted ad spend caused by incorrect or incomplete data signals. It also supports multi-domain tracking, ensuring consistency across complex digital ecosystems. Code-Cube.io is trusted by global brands to maintain high-quality marketing data at scale. Ultimately, it enables organizations to optimize performance and make confident, data-driven decisions.

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

Grafana Labs delivers the leading AI-powered observability platform, built around Grafana—the most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Observability Platforms, Grafana Labs supports more than 25 million users and thousands of organizations worldwide, from startups to Fortune 500 enterprises. Grafana Cloud is the open observability cloud, designed to help engineering teams observe everything and solve anything. Built on open source, open standards, and open ecosystems, it unifies metrics, logs, traces, and profiles in a single platform for full-stack visibility across applications, infrastructure, and digital experiences. At the core is the open-source LGTM stack: Grafana for dashboards and visualization, Mimir for metrics, Loki for logs, and Tempo for distributed tracing. Native OpenTelemetry and Prometheus support allow teams to ingest telemetry from virtually any environment, while hundreds of integrations connect existing tools and data sources without costly rip-and-replace migrations. Grafana Cloud combines powerful analytics with AI-driven observability. Grafana Assistant helps engineers investigate issues, explore telemetry, and troubleshoot faster. Adaptive Telemetry identifies the data that matters most and aggregates the rest, helping organizations reduce telemetry costs while preserving valuable insights . With solutions for Kubernetes monitoring, application observability, digital experience monitoring, incident response, synthetic monitoring, and performance testing, Grafana Cloud delivers a complete observability platform that scales with your business.

Retool is a modern AI-native application development platform designed to help teams build internal software quickly and efficiently. It enables users to create agents, workflows, dashboards, and full-stack apps using natural language prompts and visual tools. Retool connects directly to databases, APIs, vector stores, and AI models to ensure applications work seamlessly with existing systems. The platform allows teams to transform raw data into actionable tools such as dashboards, admin panels, and monitoring systems. With drag-and-drop UI building, code-level customization, and AI-assisted generation, Retool supports multiple development styles. Built-in workflows automate complex processes while maintaining auditability and security. Retool fits naturally into standard engineering stacks with support for CI/CD and version control. Enterprise-grade permissions and hosting options ensure sensitive data stays protected. Used by thousands of companies worldwide, Retool helps teams ship AI-powered software faster. It bridges the gap between idea and production with speed and control.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.

A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.