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Description
NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.
Description
Our decision-making engine, powered by AI, streamlines the processes of testing, refining, and launching fresh tasks and surveys, which dramatically shortens the time required to obtain data and derive actionable insights. By providing the right context, we uncover the genuine motivations of consumers when making purchases, leading to a deeper comprehension of pivotal moments in their buying journey. Our extensive point of interest (POI) database is continuously updated, featuring details like operational hours, average wait times, and geofencing parameters that are often unavailable from other sources. Since the onset of the pandemic, Premise has amassed over 150 million data points, playing a vital role in supplying information on mask-wearing, adherence to quarantine measures, and other critical data that supports both public and private entities in their pandemic-related strategies. Additionally, Premise’s advanced market intelligence platform combines machine learning with human insight, facilitating the collection and analysis of real-time data from a reliable and well-curated global network, thereby enhancing decision-making capabilities across various sectors. This innovative approach not only improves responsiveness but also empowers organizations to adapt swiftly to changing market dynamics.
API Access
Has API
API Access
Has API
Integrations
Testable
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/smart-store/
Vendor Details
Company Name
Premise
Founded
2012
Country
United States
Website
www.premise.com