NielsenIQ SmartStore Description
NielsenIQ SmartStore gives you insight into your customers that will allow you to drive in-store product marketing, influence retailers and keep up with changing shopper trends. Virtual stores can replicate the in-store shopping experience. Remote testing allows you to discover the "why behind this buy", which will give you the data needed to design an aisle and department, shelf, or store that improves your results. A virtual shopping experience that transforms CPG/FMCG research. SmartStore allows you to create immersive, three-dimensional 360-degree store simulations. You can leverage immersive testing capabilities to surpass your competitors without disrupting the shelves and with data backing up your recommendations.
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