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Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Description

We assist some of the top global brands, advertising agencies, and media owners in evaluating the effectiveness of their advertising efforts, both online and offline. By leveraging advanced proprietary technology alongside access to the largest mobile panel in the UK, we are able to connect with engaged consumers and obtain valuable feedback on client campaigns. Our commitment to honesty in advertising drives us to collect insights that truly matter. We believe that campaign analysis should go beyond mere data; it should provide a clear and actionable vision that fosters client and brand success. Our mission is to ensure that your advertising budgets yield optimal results consistently. As the media and advertising landscape becomes increasingly fragmented, the need for comprehensive campaign research grows ever more critical. Regardless of whether your campaign employs contemporary platforms like digital and social media or traditional avenues such as audio and outdoor advertising, our extensive range of research solutions is designed to support your needs effectively. Additionally, we continuously refine our methodologies to adapt to the evolving market dynamics.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AcuityAds Yes 
Acxiom InfoBase Yes 
Algonomy Yes 
Bright Analytics Yes 
Cluster Yes 
Digimarc Discover Yes 
Engage3 Yes 
Eversight Offer Innovation Yes 
GaleForceMedia Yes 
Headset Yes 
Innovid Yes 
MSIGHTS Yes 
NIQ Activate Yes 
Sizmek Ad Suite Yes 
Skai Yes 
Syntasa Yes 
TargetVideo Yes 
TourSolver Yes 
Zefr Yes 

Integrations

AcuityAds No 
Acxiom InfoBase No 
Algonomy No 
Bright Analytics No 
Cluster No 
Digimarc Discover No 
Engage3 No 
Eversight Offer Innovation No 
GaleForceMedia No 
Headset No 
Innovid No 
MSIGHTS No 
NIQ Activate No 
Sizmek Ad Suite No 
Skai No 
Syntasa No 
TargetVideo No 
TourSolver No 
Zefr No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Vendor Details

Company Name

On Device Research

Founded

2010

Country

United Kingdom

Website

ondeviceresearch.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

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