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Description
Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.
Description
Pathmatics equips brands with the essential digital marketing insights necessary to capitalize on emerging opportunities in the digital landscape and facilitate the next stage of business expansion. Boasting the most extensive coverage in the sector, which includes platforms like Facebook, Instagram, YouTube, Snapchat, and TikTok, Pathmatics reveals the crucial details of advertising strategies—covering the what, when, where, who, and how—transforming the approach marketers take to succeed online. By reducing the time spent on compiling and consolidating reports, brands can streamline their efforts with our highly praised digital marketing intelligence platform. With access to the most comprehensive and precise database of digital advertisers, users can make informed decisions confidently. Leverage our insights to propose new business opportunities and design effective creative campaigns that resonate with audiences. Achieving more sales, increasing revenue, and expanding marketing budgets becomes feasible, ultimately setting brands up for sustained growth. Embracing these tools can significantly enhance a brand's competitive edge in a rapidly evolving digital environment.
API Access
Has API
API Access
Has API
Integrations
5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Facebook
Innovid
Instagram
Oracle Advertising
Partnerize
Integrations
5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Facebook
Innovid
Instagram
Oracle Advertising
Partnerize
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/au/cx/advertising/measurement/
Vendor Details
Company Name
Sensor Tower
Founded
2013
Country
United States
Website
www.pathmatics.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign