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Description

You deliver the necessary inputs to effectively connect with audiences throughout the Microsoft Advertising Network. Enjoy more free time by utilizing a streamlined setup that enhances performance across various channels. Our cutting-edge AI technology keeps you informed about consumer trends and helps you maintain a competitive edge. Collaborate with Microsoft's AI to optimize your conversion rates across Microsoft platforms using just one campaign. Your advertising content is flexible, adjusting to align with user intent and attracting more clicks through diverse ad formats and placements in the Microsoft Advertising Network. Advertise your products and engage potential customers with targeted ads at the crucial moment of purchase, thanks to predictive targeting. Leverage audience insights, bidding strategies, and performance tracking that ensures you get the most out of your budget. We will elevate your visibility where your customers are, broadening your reach to those most likely to make a purchase. By integrating these strategies, you can significantly enhance your advertising impact and overall results.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Microsoft Advertising
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Microsoft Advertising
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/solutions/ad-products-formats/performance-max

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

Alternatives

Alternatives

Xandr Reviews

Xandr

Microsoft