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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

The Meta Pixel, which was previously referred to as the Facebook Pixel, is a piece of JavaScript code designed to monitor user interactions on your website. This tool operates by loading a compact library of functions that can be employed every time a visitor engages in an action, known as an event, that you wish to monitor, referred to as a conversion. The conversions that are tracked show up in the Ads Manager, enabling you to evaluate how well your advertising campaigns are performing, create tailored audiences for targeted advertising, support Advantage+ catalog ad campaigns, and assess the efficiency of your website's conversion pathways. By utilizing this data, you can make informed decisions to enhance user engagement and optimize your marketing strategies.

Description

Two Owls Facebook Pixel is an advertising tracking and attribution tool compatible with Shopify, Wix, and BigCommerce, created by Omega. By properly setting up Pixels and Conversion APIs, you can achieve superior data collection. It automatically tracks conversion events on both the browser and server sides, sending additional relevant information to link these events to Facebook profiles where possible. This functionality enhances the data Facebook utilizes, ultimately optimizing the delivery of your advertising campaigns. Moreover, it provides precise reporting, addressing the challenges many users face with Facebook Ads Manager following the changes introduced by IOS 14 and beyond, ensuring you have clearer insights into your ad performance. This tool is essential for businesses looking to improve their advertising strategies in an evolving digital landscape.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

No images available

Integrations

Facebook
Shopify
60sec.site
CookieYes
Digen
IM Creator
Inro
ManagePrompt
Oopy
Pineapple Builder
PromptPoint
QR Kode
QR TIGER
Quizell
Reap
Segments
Studio.Design
Videoform
Visual Quiz Builder
🌱kvitly

Integrations

Facebook
Shopify
60sec.site
CookieYes
Digen
IM Creator
Inro
ManagePrompt
Oopy
Pineapple Builder
PromptPoint
QR Kode
QR TIGER
Quizell
Reap
Segments
Studio.Design
Videoform
Visual Quiz Builder
🌱kvitly

Pricing Details

Free
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Meta

Founded

2004

Country

United States

Website

developers.facebook.com/docs/meta-pixel/

Vendor Details

Company Name

Two Owls

Founded

2007

Country

Vietnam

Website

twoowls.io

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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