Meta Pixel Description

The Meta Pixel, also known as the Facebook Pixel, is a JavaScript code snippet that allows you track visitor activity on your website. It works by loading a small set of functions that you can use whenever a visitor takes an action (called an "event") that you want to track (called the conversion). The Ads Manager shows tracked conversions. These can be used to track conversions, measure effectiveness of ads, define custom audiences for ad targeting and analyze the effectiveness of your website's conversion funnels.

Pricing

Pricing Starts At:
Free
Free Version:
Yes

Integrations

Reviews

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Company Details

Company:
Meta
Year Founded:
2004
Headquarters:
United States
Website:
developers.facebook.com/docs/meta-pixel/

Media

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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Online

Meta Pixel Features and Options

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Meta Pixel User Reviews

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