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Description

Meltwater is an AI-powered media intelligence and marketing analytics platform designed for public relations, corporate communications, social media, and brand management teams. The software monitors global news publications, broadcast media, podcasts, blogs, forums, review sites, and social media platforms to identify relevant conversations and brand mentions. Its media monitoring capabilities analyze coverage volume, estimated reach, sentiment, share of voice, and emerging topics to help organizations understand public perception. Social listening tools track consumer discussions across platforms such as Instagram, TikTok, Facebook, LinkedIn, Reddit, YouTube, and X. Meltwater's AI-powered analytics identify changing audience sentiment, competitive developments, emerging trends, and potential reputational risks. Media relations features include a searchable journalist database, personalized outreach campaigns, contact management, press release distribution, and engagement tracking. Its influencer marketing capabilities help businesses discover creators, manage collaborations, monitor campaigns, and evaluate influencer performance. AI visibility tracking analyzes how brands appear in responses generated by ChatGPT, Gemini, Claude, Perplexity, and other AI assistants. The platform also provides customizable dashboards, real-time alerts, automated executive reports, consumer intelligence, and integrations for connecting media and marketing data with existing business workflows.

Description

Sprinklr Social is a robust, AI-driven platform designed for enterprises, enabling teams to oversee all facets of their social media presence across more than 30 different social and messaging channels through a single integrated solution. This platform combines essential features such as social listening, publishing, engagement, campaign management, automation, sentiment analysis, audience analytics, and governance into a cohesive workflow. Users can access a centralized content calendar, along with tools for planning, creating, scheduling, and optimizing posts based on AI-generated recommendations regarding timing, hashtags, tone, and performance metrics. Additionally, it allows teams to monitor conversations, sentiment changes, and trends in real-time across various networks, while also automating engagement and managing inbound communications to respond promptly to customer inquiries and interactions. By consolidating data, insights, and actionable steps, Sprinklr fosters efficient collaboration among social teams, ensuring brand compliance through automated workflows and approvals, ultimately transforming social engagements into significant business outcomes for marketing, sales, and other departments. In an ever-evolving digital landscape, Sprinklr Social equips organizations with the tools necessary to adapt and thrive in their social media strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Videoma Intelion Yes 
Acoustic Exchange No 
Adobe Experience Manager No 
Adobe Marketo Engage No 
Amazon Bedrock No 
Caliber Yes 
Desktop.com Yes 
Instagram No 
Mailchimp No 
Microsoft 365 No 
Mira Yes 
Netino Yes 
Oracle Cloud Infrastructure No 
Smarsh No 
Snowflake No 
Supermetrics Yes 
Tableau No 
Trustpilot No 
Twilio No 
Zimbra No 

Integrations

Videoma Intelion No 
Acoustic Exchange Yes 
Adobe Experience Manager Yes 
Adobe Marketo Engage Yes 
Amazon Bedrock Yes 
Caliber No 
Desktop.com No 
Instagram Yes 
Mailchimp Yes 
Microsoft 365 Yes 
Mira No 
Netino No 
Oracle Cloud Infrastructure Yes 
Smarsh Yes 
Snowflake Yes 
Supermetrics No 
Tableau Yes 
Trustpilot Yes 
Twilio Yes 
Zimbra Yes 

Pricing Details

Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Free Trial No 
Free Version No 

Pricing Details

Custom
Custom, quote-based pricing
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Meltwater Group

Founded

2001

Country

United States

Website

www.meltwater.com

Vendor Details

Company Name

Sprinklr

Founded

2009

Country

United States

Website

www.sprinklr.com/products/social-media-management/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery No 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring No 

Media Monitoring

Alerts / Notifications Yes 
Broadcast Media Monitoring Yes 
Content Translation Yes 
Dashboards / Reporting Yes 
Export Results Yes 
Online News Monitoring Yes 
Podcast Monitoring Yes 
Print Media Monitoring Yes 
Social Media Monitoring Yes 

Public Relations

Article Author Database Yes 
Auto-Update Media Lists Yes 
Campaign Management Yes 
Clippings Management Yes 
Communications Calendar Yes 
Contact Management Yes 
Digital Asset Management Yes 
Direct Mail Management Yes 
Email Distribution Yes 
Press Monitoring Yes 
Press Release Builder Yes 

Reputation Management

Campaign Management No 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis No 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking No 
Influencer Tracking No 
Multi-Channel Data Collection Yes 

Social Media Management

Automated Publishing No 
Brand Tracking Yes 
Content Management No 
Customer Engagement No 
Multi-Account Management No 
Multi-User Collaboration No 
Post Scheduling Yes 
Reporting/Analytics Yes 
Social Media Monitoring Yes 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling Yes 

Social Media Monitoring

Audience Segmentation No 
Competitive Analysis Yes 
Configurable Alerts No 
Customer Engagement No 
Dashboard Yes 
Impact Scoring No 
Influencer Tracking Yes 
Reputation Management Yes 
Sentiment Analysis Yes 
Trend Tracking Yes 

Product Features

Employee Advocacy

Content Controls / Compliance No 
Content Library Creation No 
Mobile Access No 
Post Scheduling Yes 
Push / Email Notifications No 
Reporting / Analytics Yes 
Social Sharing Gamification No 
Tiered User Permissions No 

Review Management

Campaign Management No 
Dashboard No 
Negative Feedback Management No 
Response Management No 
Review Monitoring No 
Review Notification No 
Review Request No 
Sentiment Analysis No 
Social Sharing No 
White Label No 

Social Media Analytics Tools

Campaign Analytics No 
Competitor Monitoring No 
Customizable Reports No 
Engagement Tracking No 
Influencer Tracking No 
Multi-Channel Data Collection No 

Social Media Management

Automated Publishing Yes 
Brand Tracking Yes 
Content Management Yes 
Customer Engagement Yes 
Multi-Account Management Yes 
Multi-User Collaboration No 
Post Scheduling Yes 
Reporting/Analytics Yes 
Social Media Monitoring No 

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