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Review management software is a type of software that allows businesses to track, monitor and respond to customer reviews. This type of software helps companies maintain their online reputation, as well as providing customers with an opportunity to give feedback about their experience with the company.
The main purpose of review management software is to help organize customer reviews for easy access and analysis. It can provide businesses with insights into customer sentiment about their products or services, allowing them to better understand what customers think and improve their offerings accordingly. The software typically collects customer reviews from a variety of sources including social media platforms, review sites such as Yelp or Tripadvisor, and direct customer surveys. Data can then be analyzed so that businesses can understand how they are performing in comparison to competitors, which areas need improvement, what products or services are popular among customers, and more.
In addition to helping gather and analyze data regarding customer sentiment, review management software also helps companies respond quickly and effectively to negative reviews in order to turn those unhappy experiences into positive ones. Once a negative review has been identified it can be flagged within the system for prompt follow-up by the business’s support team in order to address any issues raised by the customer directly and publically if necessary. Having this kind of system in place allows for proactive responses which build trust between brands and their customers as well as promote positive relationships between them over time.
Review management software may also allow for ratings automation – automated emails sent out after a purchase requesting feedback from customers on the product or service they have received. Automated ratings requests enable companies to acquire genuine feedback from buyers without having to manually request each one individually. Responses from these emails can be tracked within the review management system so that trends can be identified quickly by managers responsible for monitoring performance against goals set by the business.
Finally, many review management systems also offer to report features that enable users see all recent user activities related to reviews at glance so that appropriate follow up actions can easily be taken when required based on reliable data points rather than subjective opinions alone.
Review management software is becoming increasingly important in today’s competitive business landscape. Reviews are more influential than ever before and businesses must take an active approach to managing their online reputation. With review management software, companies can monitor customer sentiment across multiple platforms and identify potential issues before they become problems.
This type of software also helps companies understand how customers interact with their products or services and can provide invaluable feedback for product development or marketing campaigns. By effectively tracking customer reviews, businesses can quickly respond to any complaints that may arise, preventing larger-scale damage to their online reputation. Having the ability to address negative reviews promptly not only increases customer satisfaction but also builds trust between customers and the company.
With review management software, corporations have access to powerful analytics tools that enable them to track key performance metrics such as volume of reviews, average rating score, response time, etc., all of which can be used to optimize operational processes at a variety of levels. For example, if a particular product receives mostly positive reviews with one particular complaint recurring across all platforms, the company can use this feedback to identify areas that need improvement in order to better meet customer expectations in the future.
In addition, many review management solutions come equipped with automation features that help streamline repetitive tasks such as scheduling follow-ups or sending out notifications when new content is posted on major review sites. This helps free up time for other important aspects of operating a business such as developing strategies for growth or creating marketing materials for promotional campaigns.
Overall, review management software offers businesses an easy way to keep track of customer opinions and make sure they stay ahead of potential issues before they spiral out of control. By carefully monitoring reviews and responding promptly when appropriate businesses will find themselves in a great position going forward.
The cost of review management software can vary greatly depending on the vendor, the features you need, and your company's size. For small businesses looking for basic review management capabilities, prices can start as low as $20 per month for a basic package. More robust packages with additional features such as automated customer surveys, dashboard reporting, and customizable pages can range from $50-$100 per month.
For larger companies or those needing full-featured review management suites with professional tools such as sentiment analysis, text analysis to assess customer feedback topics, advanced tagging and categorization of reviews across multiple channels, custom email templates and more extensive analytics support may pay substantially more — anywhere from $1K -$2K a month but could also be much higher depending on their specific needs. Further customization through API integration is another area that could add to the total cost of ownership. Ultimately the amount you will end up paying depends upon your business’s specific requirements.
Review management software can integrate with many different types of software, including customer relationship management (CRM) systems, analytics and reporting tools, social media platforms, marketing automation platforms, and call center systems. By leveraging the power of integrations between these types of software, review management solutions are able to provide their customers with valuable insights that allow them to better understand customer feedback and make more informed decisions. For example, an integration between a CRM system and review management software can help businesses identify trends in customer service interactions that are related to negative reviews on popular sites like Yelp or Google. Similarly, an integration between analytics and reporting tools can help businesses evaluate the effectiveness of their online reputation strategy by tracking changes in ratings over time. Lastly, integrations with social media platforms can facilitate efficient sharing of positive reviews across multiple channels in order to maximize the likelihood that customers see them.