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Description

Marsello is a comprehensive loyalty and marketing solution designed to enable brands to implement personalized and cohesive loyalty programs that are integral to effective marketing strategies. Our intuitive platform encompasses a wide range of features, including loyalty programs, email marketing, SMS communications, automation tools, management of Google Reviews, and social media oversight, all focused on streamlining marketing and sales efforts, regardless of where customers make their purchases. - Develop a customized loyalty program that seamlessly integrates with your point-of-sale and eCommerce platforms. - Leverage your loyalty insights to craft targeted email and SMS marketing campaigns. - Engage your audience at optimal moments through strategic, data-driven automations. ...and much more. Marsello provides all the essential tools needed to captivate and retain your customer base, combining loyalty and marketing into a single, efficient platform. With our services, brands can enhance their customer relationships and drive sustained growth.

Description

Numerous retailers rely solely on POS data to assess the effectiveness of their store layout, planograms, and operations in converting customers, but this sales data alone fails to provide a complete picture. To gain a comprehensive understanding of customer engagement and the influence of store decisions on POS results, it's essential to utilize multiple data points. Walkbase TREQ offers precise store analytics that can give retailers a significant edge in the market. Begin by implementing 3D people counters at store entrances and exits, boasting an impressive 99% accuracy rate. Additionally, label critical store assets and deploy Bluetooth sensors to ensure accurate tracking of tag positions with exceptional precision. It’s also important to integrate various relevant data sources such as point of sale, people counters, digital signage, CRM/loyalty programs, web analytics, and staffing information. By leveraging this diverse data, retailers can tailor marketing efforts across all channels while enhancing store operations through real-time analytics and reporting capabilities. Furthermore, this data can be aggregated and processed in real-time over a secure network, allowing for timely adjustments and informed decision-making. Overall, a multi-faceted approach to data analysis is key to unlocking deeper insights into customer behavior and store performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce Yes 
Cin7 Inventory Management Yes 
Ecwid Yes 
Facebook Yes 
Heartland Retail Yes 
Instagram Yes 
Judge.me Yes 
Klaviyo Yes 
Lightspeed Restaurant Yes 
Lightspeed Retail Yes 
Shopify Yes 
Shopify Plus Yes 
WooCommerce Yes 

Integrations

BigCommerce No 
Cin7 Inventory Management No 
Ecwid No 
Facebook No 
Heartland Retail No 
Instagram No 
Judge.me No 
Klaviyo No 
Lightspeed Restaurant No 
Lightspeed Retail No 
Shopify No 
Shopify Plus No 
WooCommerce No 

Pricing Details

$125 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Marsello

Founded

2013

Country

New Zealand

Website

www.marsello.com

Vendor Details

Company Name

Walkbase

Country

Finland

Website

www.walkbase.com

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance Yes 
Customer Surveys No 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management No 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking No 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization Yes 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

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