Walkbase Description
Many stores only use POS data for determining whether their store layout, planograms, and operations are effective at converting customers. Sales data is not enough. Multiple data points are needed to understand customer engagement and how decisions made in stores impact POS outcomes. Walkbase TREQ provides accurate store analytics that will give you a competitive edge. Start with 3D people counters at entrances and exits. They provide 99% accuracy. To digitize the location of important store assets, tag them and install Bluetooth sensors. Other relevant data sources such as point of sale, people counters and digital signage can be integrated. You can use data to personalize marketing across all channels and improve store operations through real-time analytics. The data can be aggregated and processed over a secure network in real-time.
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Marketing Automation Software
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