Compare LootLabs vs. Mercury Media Technology

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

GetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities.

For decades CCMS and content authoring solutions have been lagging behind in the fast-paced world of cloud technology. We’re changing that. Paligo was founded by people with many years of experience in the field of technical documentation. We’re using that experience to build the modern web platform that we would have wanted to use ourselves. Our goal is to make structured authoring more accessible to a wider audience by simplifying and demystifying the process. This is achieved through our intuitive and user-friendly CCMS, which is both powerful and robust, enabling our customers to easily author, manage, translate, and publish multichannel content.

Thinkific is an intuitive platform that allows individuals, training companies and academies, and businesses to scale and sell learning experiences. It delivers an exceptional user experience for both customers and students, offering a variety of customizable tools to design engaging courses, manage content, track learner progress, and transform knowledge into impactful educational material. Thinkific's mid-market solution, Thinkific Plus, caters to larger organizations that require more advanced features, scalability, and control. It provides e-commerce solutions, extensive customization options, including branded learning portals, in-depth reporting, seamless integrations with enterprise systems (such as CRMs and marketing platforms), and dedicated support. Thinkific Plus also facilitates multi-admin management, efficient user administration, and robust security—making it the ideal choice for businesses with extensive teams or complex requirements seeking to deliver consistent, high-quality training at scale.

Aaniie is the developer of a complete SaaS caregiver workforce management and point-of-care platform with transformative technologies to support the future of care in the home across the continuum of life – from childcare to senior care. Aaniie’s sophisticated connected technologies and advanced proactive analytics produce better patient outcomes, simplify back-office functions, and drive higher profitability for providers. By leveraging emerging technologies like gamification and advanced automation, Aaniie is solving home and community-based care’s staffing and retention crises while providing a superior user and client experience. Aaniie’s solutions drive the best practices in home care while increasing the engagement of caregivers, clients, and family members – leading to improved outcomes and increased satisfaction.

Ringba is the industry's leading inbound call tracking platform and analytics platform for call centers, professional pay-per call marketers, and businesses. Ringba's real time call routing, ping tree and industry-leading analytics will give you more ROI than any other platform. All without contracts, minimums or overages. Ringba was created to push the boundaries of innovation. Our team is changing the way businesses communicate with consumers and inventing the future voice. Expert AdTech engineers, product designers, marketers. Our priority is your success. Our support engineering team is available to assist you whenever you need it, at no additional cost. No contracts, no price gouging, or feature gatekeeping. You can use what you need. As you grow, we grow. We use the same APIs to create seamless integrations. Ringba is helping digital agencies, pay-per-callers, and global brands dramatically improve their Return On Investment.

Riddle offers an online platform that enables users to craft interactive content like quizzes, surveys, personality tests, prediction games, and leaderboards. Create content on our platform and seamlessly embed it into your website. Our mission? To boost engagement, generate leads, segment your audience, and monetize content—all with full GDPR compliance. #### What does Riddle provide? We help our clients tackle the following challenges: - Enhance user engagement and increase time spent on your site - Expand ad opportunities and simplify the creation of branded and sponsored content - Collect zero-party data directly from your audience - Generate high-quality leads - Organize competitions and prize draws online and during live events - Gain insights into user behavior and preferences #### Key features include: - Unlimited plans with no restrictions on views, starts, or leads - Tools to create quizzes, surveys, polls, personality assessments, and leaderboards - Easy embedding of content on websites and within apps - Access to 15 different content formats that can be mixed and matched - Secure data collection and storage solutions - Integrations with tracking systems, CRM platforms