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Description

Collaborate with individuals who share your vision and possess the expertise to guide you toward achieving it. Embrace creativity beyond traditional email marketing and uncover a multitude of innovative strategies that email can offer to enhance your business growth, such as utilizing first-party data to connect with both new and loyal customers while optimizing revenue streams across email and online platforms. Expand your audience reach and drive sustainable growth through advanced targeting and measurement techniques that focus on people. Ensure that the income generated from both email and web channels is maximized while maintaining a commitment to reader privacy and upholding consent preferences. Streamline various identifiers into a cohesive, reliable marker to enhance accuracy throughout the digital landscape. Investigate how you can effectively engage with authentic, verified individuals, and explore the possibilities of purchasing display and native advertisements with elevated standards, mirroring the practices established on the web. By implementing these strategies, you can not only elevate your marketing efforts but also create a more trustworthy relationship with your audience.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
Supermetrics
TransUnion Digital Business Profile
TransUnion TruVision

Integrations

DV Publisher Suite
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
Supermetrics
TransUnion Digital Business Profile
TransUnion TruVision

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LiveIntent

Founded

2009

Country

United States

Website

www.liveintent.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

Alternatives

Alternatives

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