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Description

Engage with more than 850 million professionals on the largest global network dedicated to career development. Our advertising platform features a variety of ad types tailored to fulfill your specific marketing goals. You can design LinkedIn ad campaigns that align with the objectives you aim to achieve. To begin the process, you will need access to Campaign Manager; if you do not already have an account, setting one up is a quick and easy task. Each campaign is initiated by selecting the key objectives that are most important to you, whether they involve awareness, consideration, or driving conversions. LinkedIn ads empower businesses of all sizes to fulfill their ambitions and connect with their desired audience. With over 850 million active users on LinkedIn, you can precisely target your audience based on factors such as job title, industry, and professional function. Whether your aim is to generate leads, enhance brand visibility, or promote event sign-ups, LinkedIn ads can be instrumental in achieving these goals. Additionally, you have the ability to manage your spending with adaptable pricing options, allowing you to start with any budget and pause or stop your LinkedIn ads whenever you choose. This flexibility ensures that your advertising efforts can evolve in tandem with your business needs.

Description

Implementing account-based marketing (ABM) is ineffective when limited to a few channels, but Primer simplifies audience targeting across platforms like Meta, Google, LinkedIn, email, and phone. This tool enables modern growth teams to efficiently convert target accounts into comprehensive cross-channel audiences. By transforming your ideal customer profile or account list into a focused group of decision-makers, you can utilize these insights across all significant platforms. With synchronization capabilities to Meta, Google, and LinkedIn achieving match rates between 40-90%, you can further enhance these audiences by adding verified work emails and direct phone numbers for sales outreach. Unlike traditional methods such as LinkedIn or IP-targeting, Primer offers unparalleled visibility, allowing you to track individual names, LinkedIn profile URLs, and job titles within your audience. You can assess the effectiveness of your audiences in relation to the sales pipeline, empowering you to make data-driven decisions and adapt strategies before experiencing diminishing returns. Additionally, this platform supports the enrichment of existing accounts, the integration of new accounts, and the inclusion of contacts with confirmed direct dial numbers into your Salesforce system, ultimately streamlining your marketing efforts. With these robust features, Primer positions your ABM strategy for sustained success and growth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

LinkedIn
AIDude
Airgap
DataUnlocker
Facebook
Flapper
Hightouch
HubSpot CRM
Kinnovis
LinkedIn Sales Navigator
Master Metrics
Meta Pixel
Micromerce
Nekton.ai
Octane11
Panoply
Peaka
Plai
Swydo
Zulla

Integrations

LinkedIn
AIDude
Airgap
DataUnlocker
Facebook
Flapper
Hightouch
HubSpot CRM
Kinnovis
LinkedIn Sales Navigator
Master Metrics
Meta Pixel
Micromerce
Nekton.ai
Octane11
Panoply
Peaka
Plai
Swydo
Zulla

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$500 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LinkedIn

Founded

2002

Country

United States

Website

business.linkedin.com/marketing-solutions/ads

Vendor Details

Company Name

Primer

Country

United States

Website

www.sayprimer.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Alternatives

Alternatives

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