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Description

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

Description

Based in New York, TrueChoice Solutions stands at the forefront of real-time preference tracking. Many innovative clients from the FORTUNE Global 1000 utilize the TrueChoice™ Predictive Selling Suite, which employs patented econometric methods that uniquely enable businesses to accurately measure the preference dynamics of individual customers and employees as they happen. This approach enhances the overall customer experience, accelerates the generation of sales leads, and significantly boosts the profitability associated with each transaction. TrueChoice Solutions provides on-demand insights into customer preferences, buying behaviors, and needs, offering a proactive perspective on emerging market trends. By leveraging these insights, our clients can fortify their customer relationships while also informing their marketing strategies, fostering innovation, and guiding new product development efforts. Ultimately, our solutions empower businesses to not just react to market changes but to shape them proactively.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LiftLab

Founded

2018

Country

United States

Website

liftlab.com

Vendor Details

Company Name

TrueChoice

Country

United States

Website

www.truechoice.io

Product Features

Product Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

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