Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

Description

A consumer's journey toward making a purchase is filled with various interactions, and your marketing strategy should reflect that complexity. Quotient for Advertisers empowers brands to strategize, implement, evaluate, and enhance the effects of every consumer touchpoint in their journey towards making a purchase and fostering loyalty through our premier promotional and media platforms. The Quotient Media Platform provides advertisers with the tools to plan, purchase, and assess the effectiveness of media placements within a cohesive media strategy. Advertisers can choose between our comprehensive service model or self-service options, allowing them to leverage first-party data for designing, targeting, and measuring campaigns effectively. This flexibility enables brands to optimize consumer engagement and achieve a greater return on their advertising investments, ultimately leading to more successful marketing outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LiftLab

Founded

2018

Country

United States

Website

liftlab.com

Vendor Details

Company Name

Quotient Technology

Country

United States

Website

www.quotient.com/advertiser-solutions/

Product Features

Product Features

Alternatives

Alternatives

Quotient for Retailers Reviews

Quotient for Retailers

Quotient Technology
OptiMine Insight Reviews

OptiMine Insight

OptiMine Software