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features
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support

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Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

Data insights empower employees at every level, leading to more informed decisions across departments and organizations. A truly data-driven environment can only flourish when accessible tools are available to all staff, not just those with data expertise. Today, advanced business intelligence is no longer the exclusive domain of large online retailers. With Wunderdata, your IT team won't have to deal with SQL queries or complex data modeling again, as these tasks are handled seamlessly through the front end by our specialists. Our primary emphasis is on eCommerce, drawing from years of industry experience and integrating valuable insights from countless online stores directly into Wunderdata. This ensures you remain competitive in the marketplace. Instantly segment reports across any desired dimension—there's no coding required, just a few simple clicks will suffice. Additionally, our user-friendly interface empowers all employees to harness the power of data, fostering a collaborative and innovative workplace.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Attentive Yes 
BigCommerce Yes 
Bitly Yes 
Cordial Yes 
Emarsys Yes 
Facebook Yes 
HubSpot Customer Platform Yes 
InMoment Yes 
Instagram Yes 
Iterable Yes 
Klaviyo Yes 
Lightspeed Retail Yes 
Magento Yes 
Mailchimp Yes 
Salesforce Agentforce Marketing Yes 
Vero Yes 
X (Twitter) Yes 
dotdigital Engagement Cloud Yes 
me&u Yes 

Integrations

Attentive No 
BigCommerce No 
Bitly No 
Cordial No 
Emarsys No 
Facebook No 
HubSpot Customer Platform No 
InMoment No 
Instagram No 
Iterable No 
Klaviyo No 
Lightspeed Retail No 
Magento No 
Mailchimp No 
Salesforce Agentforce Marketing No 
Vero No 
X (Twitter) No 
dotdigital Engagement Cloud No 
me&u No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€199 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

Wunderdata

Founded

2013

Country

Germany

Website

wunderdata.com

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Alternatives

Alternatives

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